SPN FEB 2010 COMPLETE EDITION:SPN 2010 21/01/2010 06:30 Page 74
74 SPN FEB 2010 HotTubTechnology
www.swimmingpoolnews.co.uk
TECHNOLOGY
TEMPTS THE
DISCERNING
HOT TUB BUYER
WILL 2010 BE A BETTER YEAR FOR HOT TUB SALES? THE SIGNS ARE BETTER
FOR THE SPECIALIST MARKET AS THE TOP OF THE MARKET REMAINS STRONG
AND MORE AWARE CONSUMERS ARE ATTRACTED BY NEW TECHNOLOGY AND
HIGH TECH DEVELOPMENTS. MORE GADGETS, WIZARDRY TO THE TOP AND
MIDDLE SECTION OF THE MARKETS AND MARKETING THE THERAPY THEME
ALL SEEM TO BE THE KEY TO POTENTIAL BEST SELLERS FOR 2010
T
he developments in the time for the experienced and been growth at the top end of pressure for an entire seat.
technology of hot tubs knowledgeable customer to buy the hot tubs market with swim Dedicated pumps with variable
over the past five years a hot tub. spas especially popular purchase. speed/pressure motor also
have taken what was But with the start of a new Its the middle and lower range include pulse action.
once a fairly crude spa and year and the introduction of new where there have been most Maax Spas with its developed 480
turned it into an environmentally ranges and products from most problems. model is for six people with
friendlier product which of the UKs top brands theres an Two areas are being seen as ergonomically shaped seating
provides sophisticated massage expectation into what can crucial in the next stage of the positions. This spa is now
systems, high class DVD and possibly be the next development of the core hot tub. equipped with 62 jets, which are
music entertainment, exercise development in technology. The first is its continuing designed to give ideal water
options, ergonomically shaped Though statistics on unit sales improvement in offering health massage. The jets can be adjusted
seating systems and energy are almost impossible to come and therapy benefits through manually so the intensity of the
saving benefits. by, industry experts estimate that body massaging. The second massage can be adjusted for each
Never has there been a better even in the recession there has remains what in the United States person. It also features the new
is known as e-smart technology. AccuPressure Massage Seat for
Spas that are primarily limited finger point massage.
The bells and whistles attract
to back-massage jets may no Most people who bought a
longer be the favoured option for spa for the first time wanted it
customers, but the therapy
the discerning buyer. for relaxation, says Bob Lauter at
New technology has given way Master Spas.
benefits sell the product when it
to more purposeful placement for I think second time round the
a top-to-bottom body massage. people who want to go for an
comes time to write the cheque
The high-end portable hot tub upgrade are looking to move on
market now offers consumers to the next stage. They are
individually controllable jet looking for therapy from the spa.
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