SPN FEB 2010 COMPLETE EDITION:SPN 2010 21/01/2010 06:19 Page 23
www.swimmingpoolnews.co.uk IndustryNews FEB 2010 SPN 55523
IN BRIEF
JANUARY SNOW � BUT STILL BUSINESS AS USUAL
The bad weather which hit the UK
earlier in the month left people
fighting icy conditions to keep
ZOGGS LAUNCHES FIRST businesses going in some of the
CINEMA CAMPAIGN worst weather conditions for
Zoggs, the UK�s biggest twenty years.
swimwear provider to the But the message throughout
leisure industry, has launched the trade was business as
its first cinema advertising normal as possible for dealers,
campaign. �Swim with your suppliers and wholesalers.
eyes open � rediscover Typical of the dealers attitude
swimming� is a campaign was the family run home pool
designed to encourage and spa specialists Pools Plus in
swimmers of all ages to get Berkshire who have almost
back in the pool and wearing thirty years experience behind
goggles. them and weren�t prepared to
Shot at Guildford Lido, the let a little snow � three foot of it
advert focuses on the magic in fact � prevent them from
of swimming underwater. It being open for business.
reminds adult swimmers of And the picturesque snow
their inner child, and how scenes throughout the country
much fun can be had while gave a perfect opportunity for
swimming underwater showing that a hot tub can be a the snow as Spaform proved model out into a snowy scene and
wearing goggles. It also pretty sensational experience in when they took their Prestige got it operational and enjoyable.
encourages younger
members of the family to
wear goggles to allow them
to see better when swimming
LEISURE TRUST CONTROL TO BE PART
COMMUNITY POOL
underwater.
OF BIRMINGHAM POOL �STRATEGY�?
OPENS ON WEARSIDE
Mark Hammersley, Zoggs Schoolchildren were the first to
Chief Executive said: �People�s Two of Birmingham�s most prestigious swimming pools may be take a dip at a new Wearside
reluctance to wear goggles about to follow the trend of being taken out of local authority swimming pool which has been
usually stems from a bad control. Harborne Pool and Fitness Centre and the city�s 50-metre built by Sunderland City Council
experience when they were Olympic pool could both be placed into a leisure trust. and will officially open to the
younger � goggles years ago Council leader Mike Whitby said the setting up of a trust to run the public in February. About 50
would steam-up, fill with swimming pools was something they were seriously considering. It is pupils from St Leonard�s Primary
water or leave unattractive red the first time the council has confirmed it is thinking of handing them School enjoyed a preview of
rings. Goggle technology has over to a private operator and to follow a growing trend throughout Silksworth Community Pool.
moved on.� the UK.Under the leisure trust arrangement, private contractors bid to December marked the start of a
Zoggs plan to roll-out the run the sports centres and pools on behalf of the council. five-week �operational testing�
campaign nationally during He said the proposal was something which had been period, which allows staff to test
2010. recommended by consultants hired to give them advice on their equipment and train, and swimmers
swimming pools strategy. can arrange to try out the pool.
He said the reasons for considering it were financial because the Councillor James Blackburn, for
NEWCASTLE POOL council would be exempt from paying Net Non Domestic Rates, Sunderland City Council, said:
CLOSES saving it tens of thousands of pounds a year. �Sunderland City Council has
A swimming pool in Newcastle Coun Whitby insisted the staff would be treated �honourably and listened to local people who have
will close to make way for a with respect� under any changes made and any new contractor been telling us that they want
youth centre. Councillors have would be legally obliged to keep their current terms and conditions excellent facilities where they can
approved plans to close the for six months after the handover. be active as a family, close to
smaller of two pools at the where they live.�
City Baths. A new youth centre,
built with �5m of Lottery
money as part of national
programme MyPlace, will be POOL COMPLEX
An enterprising buyer is being sought for a one-off
swimming based leisure opportunity in the seaside town of
developed on the site. Pool
users, including people with ON THE MARKET
Lytham St Annes. The Island, on the seaward side of
Lytham�s historic Promenade Gardens, comprises a cinema,
disabilities and members of a restaurant and bar, a large function room, bowling alley and
water aerobics class, mounted an amusement arcade all built around the pool complex.
a campaign to save the pool, Close to the site is a public swimming pool, currently closed,
saying they were being and an RNLI Lifeboat Station, with a public car park on the
unfairly treated. Councillor seafront side of the building.
Diane Packham, who spoke on Tim Dolder and Trevor Binyon of Tenon Recovery, who
the pool users� behalf, said: were appointed joint administrators of Carr Royd Leisure,
�There are no justified the site leaseholders, are managing the Island site.
grounds for the small pool not James Higham, of the selling agents Savills, says: �The
continuing. It is in good repair Island has developed in a number of phases over the last 15
and not under-used. I think years. Before the administrators were appointed
there are a host of issues negotiations were ongoing with neighbouring landowners,
which need to be looked at including Fylde Borough Council, in a master-planning
before you give consent.� exercise for regenerating Lytham�s seafront.�
The Island is on the market at a guide price of �750,000.
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