SPN FEB 2010 COMPLETE EDITION:SPN 2010 21/01/2010 06:23 Page 50
50 SPN FEB 2010 WaterWellness www.swimmingpoolnews.co.uk
WELLNESS
HEALING THEME OF
WATER CAN RAISE
INDUSTRY PROFILE
MUCH HIGHER
THE USE OF SWIMMING POOLS AND SPAS AS PART OF THE HEALING PROCESS
AND GENERAL FITNESS LEVEL IS SEEN AS A MAJOR OPPORTUNITY FOR THE
TRADE. IN THE UNITED STATES WHAT THEY BRAND �AQUA-THERAPY� IS BIG
BUSINESS WITH MILLIONS OF POUNDS GOING INTO RESEARCHING THE BENEFITS
OF BEING IN WATER. NOW THE UK IS STARTING TO SEE THE OPPORTUNITY,
INVESTING IN NEW PRODUCTS AND DOING ITS BEST TO GET THE MESSAGE OUT
ARCHIMEDE RANGE TURNS POOL INTO A GYM
Turn your pool into a gym � base under the heading of �Turn � in water, with almost zero � decreases the risk of
that�s the theme behind a your pool into a gym��.  gravity conditions, you are osteoporosis for the elderly
range of products on the UK �We have all at one time or almost weightless � an ideal preparation for
market which is aiming to another made a New Year � water�s uniform resistance childbirth
make the most of the move to resolution to get fit by exercising. encourages slow,
water fitness. Swimming pool owners and controlled movements
A range of bikes and a managers can add another � hydrostatic pressure
treadmill which can just be put dimension and level of interest combined with movement
into a pool and used as aqua with these machines.� generates an overall
exercise are the basis of the Movement in water, physical massage that activates
Archimede range. exercise accessible to everyone, general circulation
Estelle Michaels who has has specific benefits: � burns calories and fights
brought the range into the UK � perfect for rehabilitation as excess weight without pain
said: �There are not a whole lot patients can start excising � stimulates the elimination of
of new exciting products for the much sooner after operations water, fights water retention
swimming pool retailers to offer than they could with land � clears stored cellulite
clients. Most pool owners have based exercise � reshapes body harmony, lean
items like automatic cleaners, � warm water (25�) relaxes, body mass replaces fat body
covers, poolside furniture, pool removes stress and lowers the mass
toys etc. and this is an exciting heart rate by 10%, the heart � tones the muscles up again,
relatively small ticket item that can rest with no aches and no strain
they could market to their client � restores joint motion � restores calcium in the bones
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