SPN FEB 2010 COMPLETE EDITION:SPN 2010 21/01/2010 06:14 Page 3
www.swimmingpoolnews.co.uk Editor�sLetter FEB 2010 SPN 5553
Editor�s
Editor-in-Chief and Co Publisher:
Alan Lewis s10s12s14s6s1s0s2s4s4s6s15s15s12s14s8s6s15s0s20s0
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T: +44 (0)1823 431767
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alan.lewis@gopublishing.co.uk s8s20s36s32
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Co Publisher and Advertisement Sales: s3s1s2s1
Tony Weston
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letter
T: +44 (0)1474 814919 s36s36s36s1s32s36s24s27s27s24s28s22s30s29s29s26s28s20s36s32s1s18s29s1s34s25
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tony.weston@gopublishing.co.uk ordinating and getting out to the health
conscious consumer. And the message is that
Operations Director and Design: specific medical conditions can be improved
Jon Wadeson by swimming or by spending time in a hot
T: +44 (0)20 8306 8150 tub. And those benefits are much more
E:
jon.wadeson@gopublishing.co.uk medically important than just the benefits of
fitness and being relaxed. An insight into the
Sales Consultant: importance the United States now puts on
Chris WIlliams �aqua-therapy� came at the World Aquatic
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T: +44 (0)1322 350073 Health Conference last autumn in Atlantas20s37s30s20s31s24s20s28s18s20
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chris.williams@gopublishing.co.uk
s18s29s35s20s31s20s19s0s16s28s22s26s20s32s0
s16s26s26s0s40 which brought together leading research
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s12s20s18s23s28s29s26s29s22s38s0 documents from all over the world to review
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Subeditor:
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the latest evidence on the health benefits of
Andrea Hartshorne pools and hot tubs. The conference heard
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E:
thewordsmiths@hotmail.co.uk
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seminars on the successful effects of
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swimming and spas on low back pain, the
Production: nervous system, cholesterol levels, Type 2
Cathy Varley diabetes, arthritis, rheumatism and ironically
T: +44 (0)1823 433433
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cathy.varley@gopublishing.co.uk
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he chances are there�s unlikely to be one because of all the fears about chlorine,
big idea which will change the destiny treatment of asthma.
of the trade in 2010. In an introduction one senior member of the
Accounts: It would be nice and simple if things US pools and spa trade association referred to
Sam Bartholomew worked like that. what he called the �biggest opportunity for the
T: +44(0)1823 430639 A series of good summers would help. A trade to turn decline into success� � was
E:
sam.bartholomew@gopublishing.co.uk financial recovery for the UK out of recession convincing the public of the therapeutic
wouldn�t go amiss either. benefits of swimming and relaxing in a hot tub.
Annual subscription rates (6 issues): But as the trade gathers to meet in Brighton The aqua therapy trend in 2010 has already
UK �30, Europe �50 and ROW �60 for what now looks like a new style SPATEX seen hot tub manufacturers shying away from
To subscribe, please visit our website. there is one marketing idea which deserves �bolt-on� extras that have recently turned spas
more spotlight at the front of the queue. into entertainment zones to putting all the
Swimming Pool News is published by The use of swimming pools and spas as part emphasis back on the therapeutic benefits.
of the body�s healing process and general There�s a lot for the trade to do in 2010.
fitness levels is a story which gets more Some things as we report in this issue of
important every year. Swimming Pool News are changing, others
gopublishing
In the United States it is called �aqua-therapy�. still need to change but grabbing on to a
Go Publishing Ltd, PO Box 874, Taunton, In the UK we struggle with the awkward major PR and marketing benefit based on
Somerset, TA1 9HB, UK �water wellness� but whatever you call it improving the health of the nation would
■
www.gopublishing.co.uk there�s no doubt that there�s growing interest seem one of the more straightforward
and belief in the healing, restorative, relaxing options this year.
Printed in the UK by Advent Print Group and therapeutic powers of water. It�s a
message which needs organising, co- Alan Lewis � Editor
Don�t forget � you can read this and previous editions online at
www.swimmingpoolnews.co.uk
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