LxMe app for agents encourages ‘serious selling’


At Connections Luxury in India, we caught up with Gaurav Sharma, co-founder and director of Indian travel company, Luxury Living, to find out about his recent innovation, LxMe. Created in association with Delhi-based tech developer, Crindo, LxMe is a mobile app for iOS that allows travel agents to access key information about luxury resorts and share it with clients on social media. It also has learning modules that, once complete, quality agents as “certified


experts”, meaning they have detailed knowledge of a hotel. “Information about a property is scattered across so many avenues that it’s difficult for agents to collate it and make it presentable to clients,” says Sharma. “We started building this educational tool which would enable travel agents


to access product information whenever they want. And, with the hotel partners that signed up, we started creating online learning modules, where the agent could learn about the property. “A course about each hotel is broken down into 15 or so different modules –


covering rooms, dining and so on. Once the agent has absorbed the information in each module quickly, they receive a ‘card’. “When a course is completed, they gain a digital certificate, classifying them as


an expert on that hotel. The agent then feels more connected to the resort, and there’s more serious selling.” Launched over a year ago, LxMe now has more than 500 agents regularly using the app across India. The plan is to expand into other English-speaking markets, so that other agents can benefit from its services. As well as agents, LxMe also delivers useful information to its hotel partners.


“The hotel can quantify sales via the app, and track the real-time data as it’s happening,” says Sharma. “If the hotelier has this data about which agents or cities are looking at their


destinations most, they can focus their efforts there. They can see activity in real- time, rather than waiting for month-on-month results from their company.”


LxMe is free to download from itunes.apple.com


Connections Adventure to launch in 2018


Next year, Connections will launch Connections Adventure – a global networking event series exclusively for experts in luxury travel adventure experiences.


The event series will bring together a handpicked group of delegates to learn about high-end adventure travel, to discuss the trends and challenges facing the marketplace with their peers, and to do business in an environment that leads to longer-lasting business relationships.


Connections Adventure will bring international buyers who are interested in adding extraordinary travel experiences to their portfolio together with suppliers who offer the most unique and authentic travel products on this planet – who enable travellers to discover natural wonders and enjoy life- enriching immersion in indigenous cultures.


Connections Adventure will connect buyers with the


right luxury adventure suppliers that will deliver the trip of a lifetime for their clients.


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