Kraków ROUTES EUROPE
Jet2.com bullish on new Kraków route
Routes Europe 2017 will take place in Belfast
Routes Europe heads to Belfast
Belfast has picked up the baton to host Routes Europe 2017 following this year’s event in Kraków. Invest Northern Ireland and
marketing team’s ability to maintain good relationships and airline support. Meanwhile, Athens International
Airport won the 4-20 million passengers per year category, City Airport Bremen came top in the under 4 million passengers category while Innovation Norway’s efforts were rewarded in the Destination Marketing category. Adrian Newton, group director, aviation and technology, UBM EMEA, who presented the awards, said: “We’re delighted to mark the achievements of all of our nominated airports and destinations in the third regional heat of the Routes Marketing Awards. “Year-on-year we are impressed by the calibre of the submissions.” As overall winner of the awards,
Amsterdam Airport Schiphol automatically joins Auckland Airport and Nassau Paradise Island Promotion Board competing at the World Routes Marketing Awards in Chengdu, China, on September 26, 2016.
However, more than three quarters
(77%) felt large legacy carriers were not restructuring with a further 63% believing Europe’s march of the low-cost carriers was unstoppable, giving them domination of the short- haul market within five years. Questions were also asked by the audience with the most popular considering whether low oil prices and strong airline profitability made the case for resolving labour issues with the trade unions harder.
Visit Belfast will host Routes Europe 2017 with support from Belfast City Council, Tourism Northern Ireland, Tourism Ireland, Belfast International Airport and George Best Belfast City Airport. With more than 1,200
delegates, representing 110 airlines, 315 airports and 45 tourism authorities attending Routes Europe 2016, next year’s event is expected to be busy. Northern Ireland is enjoying
a tourism renaissance at the moment following the decision to film much of Game of Thrones there, drawing in fans from around the world while more than 15 million visits were made to Northern Ireland’s attractions in 2014. The Northern Ireland
Executive is hoping tourism will deliver £1 billion a year to the economy by 2020 and has made £4 million available for an air route development fund over the next three years. Natasha Haggart, head of
marketing at Routes, said: “There’s never been a better time to invest in Northern Ireland. There is untapped potential in the Northern Ireland market that will appeal to the airlines, and I am confident that Routes Europe will have a long-term impact on its economy.” Belfast City Council CEO
Suzanne Wylie added: “Belfast is a city transforming before our eyes, on the verge of capitalising on its enormous investment and tourism potential.”
routesonline.com ROUTES NEWS 2016 ISSUE 4 15
Jet2.com celebrated the success of its Newcastle-Kraków route with the launch of a second service to the Polish city from Manchester. The twice weekly flight was
launched on April 28 using a Boeing 737-300 and the airline’s head of planning David Neill used the fact that Routes Europe was being held in Kraków to promote the launch. He said: “It has been lovely in
the week ahead of this launch to see the city first-hand during the Routes Europe programme and experience why Kraków is growing in popularity as a destination. I have been very impressed.”
Jet2.com announced the growth
into Poland’s second largest city in June last year alongside flights to Naples in Italy and Girona on the Costa Brava in what is its largest programme from Manchester. The airline will directly compete with low-cost carrier Ryanair on the route. Neill said he expected a 50/50
split on the new link between package and seat-only sales, adding: “With our tour operator business Jet2holidays we are also able to offer our own holiday and city break packages on the route, so are prepared to compete with others in this market.” This second route into Kraków
may lead to additional future capacity into the Polish city either through increased frequencies or even new links from
Jet2.com’s seven other UK bases.
Jet2.com and Kraków representatives celebrate the new route
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