ROUTES EUROPE Kraków
bmi regional has big plans for its European growth
UK carrier bmi regional could look to introduce larger equipment into its fleet within the next 18 months, its chief commercial officer, Jochen Schnadt revealed during a panel session at this year’s Routes Europe Strategy Summit. Speaking in a session on
regional carrier trends in Europe, Schnadt said that bmi regional was hoping to use larger aircraft to grow capacity in some existing markets as well as develop new routes. He said: “We don’t see this
as a replacement of our current fleet but as an addition that complements our existing offering.”
Speaking to Routes News,
he added: “There are existing scheduled markets that now need larger equipment, other markets that would be ideally suited to a larger airliner and potential white-label flying opportunities. We will need to develop the critical mass to make the introduction of a second type a sustainable option for the airline.” As it
remains very early in the project’s process, Schnadt said that no study had yet been started on the scale or type of aircraft that will be required to reach this critical mass. “If I was to go with my gut
The Routes 2016 Marketing Awards winners on stage
Schiphol scoops award due to relationships
Amsterdam Airport Schiphol was crowned overall winner of the European edition of the Routes 2016 Marketing Awards after beating Athens, Bremen and Norway. One of Europe’s leading hubs was presented with the award at the event in Kraków, Poland, in April having already won best airport with more
Amsterdam Airport Schiphol’s Marcel Lekkerkerk and Lotte Harbers with UBM’s Adrian Newton (right)
than 20 million passengers. Lotte Harbers,
director of aviation marketing at Amsterdam Airport Schiphol, said: “We are really happy as it is important for us to be recognised by the industry. We have been nominated many times previously so it is great to take home the prize.” Marcel Lekkerkerk, also director of aviation marketing at the facility, added: “It feels great to be out on top again as it shows that airlines really value what we do for them. That is what counts the most for us.” The award came after Amsterdam
Airport Schiphol, which is home to KLM Royal Dutch Airlines, welcomed 10 new airlines in 2015 and opened 21 new destination routes. The judges said that the airport was also recognised for its aviation
Delegates go live and direct in event first
then we will probably be looking at the 90 to 100-seater market,” he added. bmi regional currently operates
an all-jet fleet of 18 aircraft comprising four Embraer ERJ-135s and 14 ERJ-145s. The airline now operates more than 300 scheduled flights a week across 25 destinations in 11 European countries.
14 ISSUE 4 ROUTES NEWS 2016
routesonline.com
Delegates at the Routes Europe Strategy Summit were given the chance to make their feelings known thanks to new technology. The use of interactive website
sli.do meant attendees were able to vote in real time in eight polls on some of the key sessions held during the event. Poll questions included the impact
the UK’s potential exit this summer from the EU would have on the
aviation industry. As many as 60% of the 82 using the technology said it would have “serious implications” for the sector, with just 17% believing the pain would be short term. A separate vote saw 68% disagree
that small-to-medium network and regional carriers struggle to remain relevant in the European market while another half believed there are up to three years of growth still left in it.
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