EXTREME LIVE GAMING
versions running off one live table so you can heighten the branding. At some point we’ll probably have completely dedicated tables for popular games.
“Depending upon the
operator we can set up the green screen just for them to feature the branded product. This is why I keep saying that Live Casino is not yet tapped, because at the moment people are using a single spokesperson to represent, say, their sportsbook - and that’s it. Imagine if you have that spokesperson that carried you through the product range, and then you actually see them on
guys that do development are not from a product background anyway; I’m quite fortunate in that I’ve been developing it for ten years and it’s evolved throughout. Many years ago I did the first live roulette for Facebook and it was quite different: you could bet on a wheel of fortune that had pictures of the player’s friends and they could have one-to-one chat.”
Eyes down As you might imagine, the building itself is subject
to all the security measures necessary to satisfy the various licence and regulation stipulations. All access in the building is restricted to key personnel, with everything being recorded on CCTV at all times and a library of around 60 day’s history. Darwyn is reluctant to let me photograph much in the studios... “Many years ago I would always be curious about what equipment other companies were using, so if I saw photographs of other people’s set- ups I‘d be like “oh, so that’s the manufacturer they’re using!” So I’m quite secretive about the technology I use because R&D takes ages. “To be able to do the X-Mode shots you see… people will look and ask ‘how the hell did you do that?’ It’s not a simple matter otherwise everyone would do it. The streaming behind it, the audio side to it... all that stuff has to be looked at. And on top of that it has to run 24/7, so whatever device or software technology you put in place must be reliable.”
Back on the product demo trail we move to a
screen showing a live roulette table with quite specific branding everywhere. Darwyn explains: “What we’re doing is taking Lucky Lady’s Charm - which is another big slot title - and putting it into a table game with a relevant background theme. You could then change the game theme and everything will mould around it. We can have multiple theme
84 SEPTEMBER 2015
the game. If you have a big enough sponsorship you can get that celebrity to come in and actually deal a game and engage with the players directly. And none of this is in the way of the game the punters came to play - it’s just an influence on the look and presentation. It’s not detracting from the main game.”
Right now Darwyn and his team are busy with the
integrations… “Because we’re launching a few operators already [StarGames and Bingocams], and we’ve been working closely with them. For example, the Lucky Lady’s Charms thing wasn’t our idea, it was one of the operators. I asked them what was their most popular game that they wanted to push and they suggested that specific title as it was leading on revenue; it was their number one performing slot, so it made sense. That’s why we have the “Roulette of Ra” - because the Book of Ra game is very popular.”
When asked about where Darwyn would like to be
in a year’s time, he tells me he just plans to take it one step at a time. “For me it’s about producing the best product and a product that is different but also very usable. Anyone can make a product that’s different, but do people want to use it? So I want something that is acceptable and have people saying `Wow - that’s a pretty great product that you have there; I never thought about that’ and that it can lead to better things and bigger things. If I can get every operator to realise that THIS is what you can do with Live, to cross-promote products and give products alternative identities... these are the kinds of things i want to be able to achieve. “Companies have promoted brands - so today’s dealer who’s dressed for William Hill will tomorrow be dressed for 888 - but no one is bringing the GAME brands so fluidly to the live screen. I’m hoping that people will see this and the operators will realise the potential.”
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