IVERSON’S MOBILE PLAYER APP
GAME CHANGER I
It’s an oft-used term but Iverson Gaming Systems has just that –a mobile app that could allow a casino to understand how players move through a resort, while working as a player tracking system and card. This may be the product of 2016… And beyond.
verson’s Mobile Player App is an ingenious piece of software that could give a resort access to an incredible stream of data, previously unreachable, about how players move not just on the gaming floor, but everywhere, while also
allowing truly targeted marketing and communication. Yes, this really could be a game changer. Millard Reeves, VP New Product Development, Iverson Gaming Systems, spoke with Casino International about this outstanding new product.
Casino International: What’s the fundament of
the Iverson Mobile Player App? Millard Reeves: Iverson’s App does three things
really well: once a player is in front of a slot machine, they can connect to the game with the app. This connection is passed to the existing system, indicating that the player has started a session just like how you used to insert your player card into that machine. So first, the device can actually replace the physical player card. Right now 70% of the activity in the casino for printing player cards, is to reprint old cards – cards that have been lost or left behind, or were damaged in some way. Once you have registered the app though, your mobile phone can be used as your player card. Second, the casino can now take advantage of mobile technology to improve on a lot of functions that are already there, such as mirroring the player tracking display right onto the mobile phone screen in real time, or allowing players to register for the player club on their phone instead of standing in line. Putting all that onto a mobile device cuts back on data entry errors, gives the casino better data; and people feel more comfortable using a mobile device since they are comfortable using it for so many other important parts of their life. What we are really excited by is the idea that we can allow a player to access funds off the property, to have funds transferred to the casino to be used at the slot.
CI: What do you mean by that? MR: We’re using the player’s checking account or
savings account to do what’s called a PIN Debit transaction. That means the only funds that can be transferred are ones the player actually has, and it requires a PIN code to make the transaction, so it’s secure that way. So rather than a player going to an ATM and removing currency, we are going to use that same kind of transaction to transfer the funds to the casino property to be used on the slot machine. In essence, it’s exactly the same type of transaction as when you use your debit card at the grocery store and ask for $20 cash back. You enter your PIN, and you get twenty bucks just as if you walked up to an ATM and took out money. Instead of handing the player that cash, we’re just putting it onto the machine using the existing regulations that govern Account Based Gaming. In the US, there is a lot of trepidation in players using a credit card for gambling in any way. In general, people won’t use one in a casino unless it is to get a cash advance at the Cage or ATM. Debit cards attach to a person’s checking account, and you can withdraw physical currency then insert that currency into a slot machine. In some jurisdictions the laws are changing, so for instance in the state of New Jersey you can use a credit card to fund gambling in an online mode on your PC, tablet or phone as long as you are in the geofencing of that state. With that, what we said is, let’s do something
similar, let’s bring these two worlds closer together but let’s not use a credit card, let’s use the debit card.
40 SEPTEMBER 2015
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