This page contains a Flash digital edition of a book.
NEWS YOU CAN USE — TECHNOLOGY NEWS


in association with


Travel conversations peak when people return home Phil Davies


The analysis of more than a million social media conversations reveals that 23% of travel conversations take place on holiday, compared with 27% when a person has returned home. This conversation motivates


37% of people to make a travel purchase based on customer reviews and feedback. The year-long study by social media consultancy Immediate Future monitored conversations mentioning flights, travel hotels and associated keywords. It found a clear pattern


regarding the volume of social content produced throughout the customer journey and how that content influences consumers who are planning a holiday. Katy Howell, chief executive of Immediate Future, said: “By drilling deeper into the customer journey and taking into consideration peak


NEWS IN BRIEF


conversation times and the key emotions expressed at those times, brands can create annual content plans that deliver tangible results. “For example, most of the UK


talks about being on holiday in June, July and August, but the desire for a holiday peaks in April, June and September. “Brands that don’t capitalise on this sentiment are missing a trick when it comes to increasing their ROI through social.” Research by Statista found that


44% of 18 to 34-year-olds and 28% of 35 to 49-year-olds were likely to seek opinions via social media when travel planning.


Database management system granted US patent Travelport has received a US patent for a system that improves airline performance database management and booking data analysis. The ‘alchemy engine’ is a more intuitive way for airlines to search a marketing database.


Travelport recruits former Visa Europe CIO to board Ex-Visa Europe chief information officer Steven Chambers has joined Travelport’s board of directors. He will also become a member of the compensation committee.


7 May 2015 — travelweekly.co.uk • 19


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76