Media Partners JANUARY 2015 THE EUROPEAN TRADE MAGAZINE
Contents FIRST WORDS
A Happy New Year to the readers of SGB and I hope 2015 will be a prosperous one for you. Kicking off the New Year we look ahead to The PGA Merchandise Show
in Orlando and we showcase some of the must see products likely to be at the show. I’m particularly looking forward to seeing the new launch from FootJoy which seems to be closely under wraps at the moment! Elsewhere I’d recommend you check out our new contributor Cybertill’s piece on making the
REGULARS
4 News Harrington re-signs with Wilson, Sun Mountain launches three in one trolley
6 News Stewart Golf agrees jumbo retail deal- TGI Golf announces shortlist for Partner Awards 2015
14 PGAE Exclusive Annual Congress Awards
most out of new forms of social media. The retail experts advise you on how your business can keep abreast of Instagram and Pinterest. Even for those who have an active profile on these platforms, there are still some interesting snippets of information to hand. We round off with new launches from
Motocaddy and Titleist too! I hope you enjoy the issue
Alex Fordham, managing editor Twitter: @SGBAlexFordham
FEATURES
12 Launch Pad Motocaddy
Issue No. 136 On the cover:Nippon Shaſts NEW FORMS OF SOCIAL MEDIA PGA MERCHANDISE SHOW TITLEIST 915
18 Ecommerce Abandoned Basket Emails
22 Social Media Making the most of new forms of social media
20 Front of Shop Planning for 2015
32 Reviews Galvin Green
42 Mulligan
24 Cover Story Nippon Shaſt
26 New Launch Titleist 915
34 PGA Merchandise Preview Essential information and product launches
SGBGOLF is published by Datateam Business Media Ltd Datateam Business Media, London Road, Maidstone, Kent ME16 8LY T:01622 757646 Editor: Alex Fordham |
afordham@datateam.co.uk T: 01622 699159 Publisher:Paul Ryder |
pryder@datateam.co.uk T: 01622 699105 Advertising: Paul Ryder |
pryder@datateam.co.uk T: 01622 699105 Advertising: Richard Punyer |
rpunyer@datateam.co.uk T: 01622 699135 Contributors: Carly Frost, Duncan Lennard, Paul Trow Design: Steve Williams | swilliams@designand
mediasolutions.co.uk Production:Design and Media Solutions Circulation: Perception Media Products & Services Limited
datateam@pmps.info
The views expressed within this magazine do not necessarily represent those of the editor or publisher, and while every care has been taken in producing this issue, no responsibility is accepted for such views or any inaccuracies contained herein. Datateam Business Media Ltd 2014. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, fax, email, recording or otherwise, without prior permission of Datateam Business Media Ltd.
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