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The Art in Life


Alex Mount combines sports and art into a creative career


New Yorkers


love their New York sports. As the art director for the Knicks and Rangers, Alex Mount’s creative talent brought those teams to life on everything from murals and subways to tablets and tickets. Now the former BU laxer works for the NFL’s consumer products division, where she hopes to evolve one of the world’s biggest sports brands.


Can you describe your job? I’ve gotten to be part of


home decor photo shoots for our Homegating products, design covers for our NFL Shop catalogs and wrap an 18-wheel, 200-square-foot mobile showroom known as the NFL Fan Style Tour — my biggest project so far, encouraging fans to update their wardrobes with the latest gear. The vehicle will be set up and designed to direct fans to stadium retail for purchases or to local retail partners.


Why the NFL?


I’ve worked in a small branding agency. I’ve worked for a PR agency. I’ve worked for teams specifically. Now,


laxmagazine.com


CROSSE CULTURE


BOOM! Gawker, the popular


Manhattan blog known more for celebrity gossip than sports features, ran a piece called, “Balls to the Wall: Inside New York City’s Thriving Lacrosse Culture.” Writer Dayna Evans juxtaposes her own lacrosse experience at a suburban Pennsylvania high school with her observation of an “urban lacrosse boom” with organizations like Brooklyn Lacrosse, a US Lacrosse First Stick program.


I really wanted to work for a league and see how they run and how it’s different. I will have a better picture to someday start my own sports branding business.


What did you do for the Knicks and Rangers? We handled everything


from event graphics to season tickets. We did subway ads and billboards too. It was fun to see everyone taking pictures with my wall mural for the Knicks as they’re walking into Madison Square Garden. I have a picture of Metta World Peace. His dad took a picture of him next to Metta World Peace on the wall mural and he posted it on Instagram.


When did you know you wanted to work in sports? I used to be a sailing instructor on Long Island and they put up a bio of each of the instructors. Mine, of course, said that I played lacrosse and was a graphic design major. One of the kids I taught, his mother came up to me and said that I should intern for her husband’s company, SME


MOUNT SHOWS HER HANDIWORK AT BU (ABOVE) AND WITH THE KNICKS (LEFT).


Branding. I loved it there. I did stuff for the Dolphins and their stadium that they were building at the time, and it was just really cool. — Megan Schneider


‘KANDOTE’ A month after Team


Uganda’s world championship debut, “Kandote,” a documentary by former Johns Hopkins player Will McCance, was released Aug. 22. The film follows the formation of Africa’s first lacrosse team and includes interviews with several players affected by the rebel movement and poverty in Uganda. Rent ($3.99) or buy ($9.99) the film at KandoteTheMovie.com.


HALL PASS Gil Nieuwendyk, one of four players


(including the Gait twins) that will be inducted into the Canadian Lacrosse Hall


of Fame on Nov. 8, is a legend north of the border. But as he tells DurhamRegion.com, his brother, Hockey Hall of Famer Joe Nieuwendyk,


was the best laxer in his family. Joe Nieuwendyk was a star in the Canadian junior


lacrosse ranks, with 344 goals and 644 points in 133 games and Minto Cup titles in 1984 and 1985. “I’ll tell anyone who would want to listen, he’s the best lacrosse player I’ve ever seen,” Gil Nieuwendyk said.


october 2014 » LACROSSE MAGAZINE 19


©PHOTO CREDIT


©BU (AM); ©KANDOTE; ©NHL (JN)


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