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the industry average for traditional online display ads (one per cent vs. 0.1 per cent) and with some brands achieving click-through rates as high as 2.1 per cent. ALM Brand Perspectives is available on all ALM publication websites.

n SANOMA is to sell Sanoma Media Budapest to Centrál Group, marking the departure of Sanoma from the Hungarian market. The deal is subject to the approval of the competition authorities. In 2013, net sales for Sanoma’s Hungarian media operations totalled €60m. Sanoma estimates that it will book at the closing a non-recurring capital gain of around €11m.

n CONDÉ NAST has launched a new ad portal, allowing one simple ad delivery solution for its UK portfolio. The Condé Nast ad portal is powered by Specle and from 1 July, will be the only way to submit material for all Condé Nast Britain’s advertising. Sarah Jenson, production director of Condé Nast said: “It makes sense for the company to set up one

n ZINIO has acquired mobile apps specialist Audience Media in a deal that increases the digital newsstand’s global footprint. The deal makes Zinio the industry’s first magazine content aggregator to make white label branded apps for consumers.

n YUDU has released PageTiler – an HTML5 solution designed to engage readers quickly on mobile devices with high-resolution reading. The company says the PageTiler reading experience emulates that of a physical magazine stand, where consumers can browse through pages of the magazine ahead of making a single issue or subscription purchase. PageTiler can also be used for free magazines or marketing promotions, to gain

UK SET FOR ENTERTAINMENT AND MEDIA BONANZA The latest forecast for the UK entertainment and media industry has painted a picture of sustained

optimism, with a rapid expansion in advertising across internet, out-of-home video games and TV fuelling its total valuation to £64bn by 2018. This figure is backed by predictions of an annual growth rate of 3.1 per cent through 2013-18, with the country maintaining its position as the second largest E&M market in the EMEA behind Germany. Digital E&M spend (excluding spend on internet access) is forecast to grow 10.9 per cent over the same period. PwC’s latest Global Entertainment and Media report also forecasts 15.5 billion app downloads in the

UK by 2018 – by which time 50 per cent of the population will own a tablet and 73 per cent will own a smartphone. 2018 will also be a landmark date for e-books if the projections come good, with the digital medium set to overtake print sales by this date.

Moving on

n Immediate Media has appointed TIM HUDSON as director of international licensing and syndication. Hudson reports to commercial director Duncan Tickell, with

responsibility for leading the company’s international magazine licensing business. Immediate has 59 licensed editions in 26 languages sold across 65 territories, including BBC Top Gear, BBC Good Food, Lonely Planet Magazine and 220 Triathlon.


n ANNA JONES has been named chief executive officer of Hearst

Magazines UK. Jones has been leading the company since 2013 in her role as

chief operating officer. Jones will report to David Carey, president of Hearst Magazines, and Duncan Edwards, president and CEO of Hearst Magazines International. Jones’ appointment was effective on 28 April.

n Magazine Publishers of Australia (MPA) has appointed MARY ANN AZER as its new executive director. Reporting to MPA chairman, Matthew Stanton (CEO, Bauer Media

Australia – a FIPP member), Azer’s remit is to leverage members’ strengths and create a stronger market presence and understanding of the magazine industry. Mary has 20 years’ experience in corporate communications plus agency management at Procter & Gamble.

Search ‘FIPP’ in groups Search ‘FIPP’ for channel

n The Mondadori Group has entered the ecommerce fashion market by the acquiring, where readers can select a wide range of clothing and accessories. The company says that later this year, an integrated Grazia International Network platform for ecommerce fashion – – will be live in order for readers to purchase items in “Grazia style” from international boutiques.

ad delivery solution for all of our print, tablet and mobile advertising, for the ease of our clients, and in order to ensure we continue to deliver the highest quality possible.”

both new digital and print readers. It added that the main advantage of this format over competing ways of sharing magazines in the browser, is that of strategic control.

issue 83_2014 | Magazine World |07

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