This page contains a Flash digital edition of a book.

 News digest 06 Magazine media news and innovations from around the world

 Launches 09 The latest global magazine, digital and tablet launches

 Upcoming FIPP event 11 All the information you need about FIPP’s high-powered Ibero-America event in Brazil this September

 Proof Of Performance 29 What to expect from FIPP’s new magazine advertising effectiveness publication

 WMM/DNF 31 A review of FIPP’s recent events in Bangkok – the Worldwide Media Marketplace and Digital Newsstand Forum


 Augmented reality 12 With one swipe of a phone or tablet, media owners’ interactive editions are generating positive feedback from readers and advertisers

 Turkey 35 Digital and events are key new revenue streams in the highly- competitive Turkish magazine media market, reports Mehmet Yilmaz

 Video 20 Video is now an increasingly important part of magazine media. How are publishers using it, and how essential is it to the reader experience?

 Editora Globo 39 The evolution of the Brazilian media giant, by its CEO, Frederic Kachar

 National associations 43 What is your national magazine media association doing to support your business? FIPP goes treasure hunting.

 B2B 47 How do B2B magazine media companies innovate? Michael Toedman asks the questions.

 Top flight 51 A special report on FIPP’s dynamic and newest professional development programme, EPIC

 Suppliers directory 55 Service listings from FIPP service provider members and industry suppliers

 Diary 59 Key dates for your events calendar



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issue 83_2014 | Magazine World |05

EVENT You can quote me on that...

“Our licensing industry is changing. We’re living in exciting times – the rules have yet to be written.”


“We don’t believe in PDFs on the mobile platform. It’s not a consumable format.”

ROLF ROHWER managing director, Audience Media, Spain

“Mobile replica (PDF) editions are not a good reader experience. Think beyond the PDF. Create once, publish everywhere and convert your readers and advertisers.” CHRISTIAN PRICE

Commercial director, Contentment, UK

“Smartphones have huge penetration, but are the lowest distribution channel

“Readers like PDFs. We’ve asked them. If your content is awesome, this is simply a convenient way to consume.”

PAUL HUDSON director, FutureFolio, UK

“We saw early on that HTML5 would be the future of content distribution. It has a tonne of potential for publishers.”

NIKOLAY MALAYROV EVP, chief content officer, PressReader, Canada

“Content has never been more important. Creating it for brands is the new custom publishing – but now it’s multi- platform.”


brand director, Haymarket Consumer Media Asia, Singapore

“It’s early days, but we are understanding how we can play in the mobile app space. It’s already creating new revenues and opportunities.”

ALASTAIR LEWIS international director, Haymarket Consumer Media, UK

for magazines. Why? They’re not optimised for the right user experience... ”


President, international, Zinio, USA

“Help consumers sift through your content. This is more important than creating the next killer app.”

NICHOLAS WODTKE VP content and services, Samsung Electronics Media, Singapore

“Our digital strategy has resulted in our tablet subscriber renewal rates being 20 per cent better than print.”


International editorial director, Martha Stewart Living, USA

View news stories from each session at the DNF: www.

To register your interest in the

next DNF, contact

Special thanks to our friends at MZine and Zino for sponsoring the DNF issue 83_2014 | Magazine World |33

“The digital newsstand should

be a partner in your growth, not just a point of sale. We’re in year zero in terms of its development.”





FIPP’s first Digital Newsstand Forum (DNF) took place in May in Bangkok, Thailand, alongside the renowned Worldwide Media Marketplace (WMM). More than 200 atendees joined the business and pleasure, discussing licensing deals and digital strategies...

View more pictures from WMM and

the DNF at: www. FIPPmagazines Magazine World |31 »

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