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Bauer Media, Gruner + Jahr, IPC Media and Meredith Corporation scooped the honours at FIPP’s 2014 Research Awards in Hamburg, Germany. The national magazine associations of Australia, Canada and Spain also won recognition for research excellence. Gold and silver awards were awarded to the best 2013

research studies which promoted the use of magazine media as an advertising medium. The international awards were presented by FIPP president and CEO, Chris Llewellyn. Summaries of all Fipp research award

entries are available at news/FIPP-Research-Forum-Awards-2014- synopses. The awards followed the first day of the Fipp Research Forum – a two-day event for publishers, researchers and marketing executives in the magazine media business.



Gold  Gruner + Jahr, Germany ‘Cross

Media Success Barometer’  IPC Media, UK ‘Connected Consumers’  Magazines Canada ‘Media Connections Study’

 Magazine Publishers of Australia ‘Magazine Audience Performance Predictor: mapp’

Silver  Asociación de Revistas de

Información, Spain ‘Atenea Digital’

 Bauer Media, UK ‘Heat – A Journey Into Neuroscience’

 Meredith Corporation, USA ‘Magazine Advertising Drives TV Viewing’


The first FIPP/VDZ/emediaSF Digital Innovators’ Tour took place in May in Seattle and San Francisco, USA. Companies from Europe, Singapore and Australia attended the week- long tour, to see digital start-ups, accelerator programmes and established companies with software solutions. The clear message that emerged is the importance of knowing your audience and their level of engagement on your platforms. To ensure FIPP members continue to have access to the latest developments and trends shaping the global digital media future, another Digital Innovators Tour will be organised. Register your interest with


portfolio. The company can now focus on its remaining lead verticals with an emphasis on the growing consumer technology market.”

n IMMEDIATE MEDIA is set to acquire Future’s sport and craft titles, including, Cycling Plus, Simply Knitting and Mollie Makes. The deal, worth £24m, should complete over the next few months, subject to shareholder approval. Tom Bureau, CEO, Immediate Media, said: “Immediate’s strategy is to create the leading special interest content and platform company, and these brands fit that vision. We are developing our business around highly-engaged specialist communities and multi-platform commercial models.” Zillah Byng-Maddick, CEO, Future, added: “These titles are very successful parts of Future’s

06 | Magazine World | issue 83_2014

n Augmented reality (AR) specialist LAYAR has launched the Layar Creative Studio to aid brands, advertisers, publishers and agencies in planning, creating and executing AR and interactive print solutions. The Layar Creative Studio will help businesses create marketing and advertising solutions based in AR, and the company says its launch is in response to a demand to produce, execute and evaluating campaigns.


week, and saw FIPP members – including SPH Magazines, Mongoose and MediaCorp – rewarded for their outstanding work. The awards recognise best practices and top talents within Singapore’s magazine publishing

industry. President Raymond Wong said the number of awards categories was increased this year, highlighting that “the online medium is an integral part of content distribution”. The awards received 170 entries and winners were spread across 30 categories, including Editor of the Year, Social Media Campaign of the Year and Integrated Media brand of the Year.

n ALM has announced the launch of ALM Brand Perspectives, the company’s native advertising platform for marketers seeking to increase brand

awareness in the legal marketplace. There are already a number of advertisers who are running native advertising campaigns on ALM’s various online properties. Early results have been positive, say the company, with average click-through rates on ALM Brand Perspectives ads that are 10 times higher than

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