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Children less likely to eat food if they know it’s good for them
of the Kellogg School of Management at Northwestern University, demonstrate that telling children that food will help them achieve a goal, such as growing strong or learning to read, decreases preschooler’s interest in eating the food. “Preschoolers seem to think that food
can’t serve two purposes, that it can’t be something that makes them healthier and something that is delicious to eat at the same time,” said Fishbach. “So telling them that the carrots will make them grow tall or make them smarter actually makes them not want to eat the carrots.” The researchers completed five
When it comes to urging young children to eat healthy food, parents are beter off saying nothing about the benefits than saying it will help them grow stronger or smarter. According to new research by University of Chicago Booth School of Business Professor Ayelet Fishbach, children reject nourishing food simply because they know it is good for them, and once they know that, they assume
"Preschoolers seem to think that food can't serve two purposes" Prof Ayelet Fishbach
the food won’t taste good. In the paper ‘If it’s Useful and You Know
it, Do You Eat? Preschoolers refrain from Instrumental Food’ to be published in the October issue of the Journal of Consumer Research, Fishbach and Michal Maimaran
experiments with 270 preschoolers in which an experimenter read picture stories about a girl who had some food for a snack. In some stores, she was interested in the food because it was good for her, in others she was interested because the food was tasty and in some stories, there was no reason mentioned in the story for why she was interested in the food. In each case, children ate more of a food when no reason for eating it was mentioned or when it was presented as being tasty, than they did when they thought the food was good for them.
ABOVE: Birmingham Cathedral Help bring home the harvest
Young people from across the country are being invited to play an integral part in British Food Fortnight 2014, with schools and youth groups being asked to create a harvest box that celebrates the food produced in their part of the UK. Each harvest box needs to contain fruit
and vegetables the children have grown themselves and a selection of food from local producers. The boxes will play a starring role at the annual National Harvest Service, to be held this year in Birmingham Cathedral on 20 October. Boxes might contain vegetables
from your allotment or herbs grown in windowsills and hanging baskets;
treats such as harvest loaves or bramble jelly made using local flour or fruit you have picked yourself; and products from local cheese, meat and vegetable producers. After the service in Birmingham, produce from the boxes will be donated to a local charity. Those wishing to take
part can apply on online until 24 July at the Love British Food website, where you’ll also find plenty of ideas and tips on planning and producing a harvest box. The National Harvest Service is part
British Food Fortnight 20 Sept-5 Oct 2014 W:
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of the Bring Home the Harvest for British Food Fortnight campaign, which aims to bring together communities from across the UK to help rekindle the age old tradition of celebrating the harvest. This year the campaign is being are supported by Tesco who have pledged
to help improve the next generation’s relationship with food over the next 20 years. Together, organisers and sponsors are hoping to encourage more communities, more schools and more young people across the country to get involved and celebrate the harvest in style.
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