W: www.ie-today.co.uk


CONTENTS | 3


EDUCATION I N D EP EN D E N T


T OD AY


The summer holidays may be upon us, but for those at the top of Britain’s independent education sector, the pressures of ensuring the continued success of their schools never


really eases off . And in this bumper double issue, there are numerous articles to inspire. Our cover feature looks at the importance of branding: the days when a school could rely on word of mouth or on parents sending their children to their old alma mater are long gone. A slick website and a coherent, modern branding policy are no longer a luxury for a few forward thinking establishments. Everyone has to play the game, as Paul Dimery’s


revealing feature (p.14) amply testifi es. This edition is also awash with thought-provoking opinion pieces, not least Hilary Moriarty’s hilarious take on Michael Gove’s proposed changes to the English literature syllabus (p.12). Once you’ve devoured this issue, make sure


you continue to get your regular fi x of IET on our hugely popular website: www.ie-today. Dave Higgit , Editor


david.higgitt@wildfirecomms.co.uk


Regulars


Page 04 News: The benefi ts of ‘green exercise’… Malaysia’s ambitious investment in international schools … Sally Gunnell visits Godolphin & Latymer School


Page 06 Noticeboard: Independent schools’ high achievers


Page 09 Comment: get ing the balance right between tradition and technology; how independent schools can help the state sector with careers advice; Badminton School’s pioneering approach to encouraging girls to study science


Page 12 Opinion: Hilary Moriarty welcomes Michael Gove’s proposed changes to the English literature syllabus


Page 44 Events: We preview the Education Facilities Forum Page 46 Photo fi nish: 100-year-old visits her old alma mater


Cover story


A good image is vital to a school’s success, and this can be achieved by clever branding or rebranding. As Paul Dimery discovers, those who strike the right chord will reap the benefi ts (p.14)


Legal advice


Brand of gold, p.14


Publisher: Dougal Templeton dougal@wildfirecomms.co.uk


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Designers: Kirsty Dearman & Martin Davies Sub-editor: Tom Phillips


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Cover:


If a school gets its data protection policies wrong the consequences can be unpleasant, says lawyer Andrew Gallie (p.18)


Money


Avoid costly mistakes when renewing your school’s insurance, advises Martin Linaker (p.21)


Facilities


Keeping a school clean is a high priority, as is fi nding the right cleaning contractors to do the job (p.22); beware of phreaking (p.24)


School life


Eight tips for helping dyslexic students with revision (p.26); the positive benefi ts of challenging play (p.28); why paid work and work experience should be a vital part of any student’s summer break (p.30); the benefi ts of outdoor learning (p.32)


Catering Children are less likely to eat food if they know it’s good for them (p.34)


Wildfi re Comms Limited Unit 2.4 Paintworks, Arnos Vale, Bath Road, Bristol BS4 3EN


Wildfi re Comms is an independent publisher, specialising in the education sector. Our titles and websites include University Business, Education Technology and Building 4 Education. We also have a strong track record in contract print and digital communications and can help you deliver your company’s message in a creative, credible and compelling way.


For further information contact: Duncan Wilde on 0117 902 9977 or duncan.wilde@wildfirecomms.co.uk


Innovation


Email security has a way to go to catch up with other forms of online protection, says Simon Freeman (p.37)


International


Ted Underwood is impressed by the facilities and philosophy of GEMS World Academy in Dubai (p.34)


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