PASSENGER EXPERIENCE CONFERENCE
PEC '14 Passenger experience Daniel Kerrison of flydubai provided some insights into ‘the future of the passenger experience’ from the point of view of a start-up airline. Flydubai began with one aircraft in June 2009 and had specific needs that he says the airline supplier industries were slow to address. Specifically, it needed ‘dense’ seating, requiring an innovative narrow seat, which it got from Recaro. It also needed a light, efficient and cheap
IFE system. It got this from new supplier Lumexis, though it was untried in the air and represented a major risk in terms of reliability and long-term maintenance. Plus the fact that Boeing was unwilling or unable to line-fit it. Flydubai identified the risks, assessed them and went ahead. In November 2010 it had 44 Boeing 737-800 aircraft and a successful airline. By 2013 it was awarded Best IFEC provider in the
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Middle East at the AIME show. And why does Kerrison think flydubai
succeeded? He said: "We have an insatiable appetite for innovation. More choice, higher levels of comfort, better service. We need to work with suppliers who share our
“The old adage is true. Build it and they will come."
Angela Vargo, manager of product development, Southwest, talking about new innovations
its launch and the need for the seatback IFE systems to last for eight years after installation, how will airlines be able to satisfy passenger demand for the latest technology? he asked.
values and are prepared to challenge the status quo." Looking ahead he is concerned at the gap between the IFEC offered onboard and that offered by consumer electronics. With five new versions of the Apple iPad since
How to push brands Speaking on ‘challenging the status quo’ was Michael Robinson, chief executive and design director at ED Design. Robinson concluded that the next generation will be tougher on designers in terms of digital technology, which lags way behind on trains, cars and planes. In the future experiential design will have to overtake object design in order to keep customers. “Watch out for Google, LG and Samsung moving into the transport business,” he said. Robinson compared planes, cars and high-speed trains in terms of romanticism, technology and safety/ecology, and asked:
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