SHOW GUIDE SPIELWARENMESSE 2014 HABA SONIC TOYS
Sonic Games UK specialises in designing, prototyping, manufacturing and distributing innovative puzzle and electronic game products for retail. The firm is bringing the
new iball4 electronic toy game and the Isis series of puzzles to challenge puzzle fans at this year’s show. The new iball4 game is an
electronic memory, speed and strategy game, and includes the iball3 game which has picked up three UK toy awards in recent years. The iball4 has been significantly improved with two new additional games, including ‘Lights Speed’, a game which requires a combination of speed, lateral thinking and dexterity in order to challenge for the latest world record high scores.
The Isis puzzle was first caught the attention of the public when it appeared on BBC TV on Jonathan Ross in 2006 and the range is now produced in both the UK and China. It is now at the fourth puzzle stage in the series and the final puzzle will be developed over the next three years, scheduled to land around 2017. Isis is now approaching 20,000 registered
members, with all members having committed to a minimum spend of $250.00 on one or more Isis puzzle. Members can claim cash
awards on the Isis Pyramid map, Ramisis Sphinx map or other online adventure games associated with the Isis series by solving riddles and picture clues of locations of hidden treasure.
Hall 12, Stand B-03-4B
Haba is placing a focus on role-play this year and the new ranges on display at Nuremberg have been designed to ‘stimulate young imaginations as well as provide motivating learning experiences’. The Animal Care Station allows little ones to care for zoo animals when they are sick and help them feel better, while the My First Noah’s Ark allows children to re- enact the famous story with pairs of wooden animals. Elsewhere, Haba’s Toy Shop and Play Food range is expanding with the Curry Sausage and the Hot Dog products.
Hall 2, Stand E7
STUDIO 100 Studio 100 is showcasing its global animation brands including Maya the Bee and Vic the Viking at Nuremberg this year. On January 28th, the Studio 100 team will present its new product highlights at the Press Preview, and on the first day of the show Maya the Bee and Vic the Viking costume characters will be welcoming visitors as they arrive. Studio 100 will be
BRAINSTORM Brainstorm Toys, will be launching its new items for worldwide distribution. At the head of the pack will be the T Rex Projector and Room Guard. The large, scarily authentic model of a T Rex roars into action every time an unwanted visitor trespasses into your bedroom. In addition, the Outdoor Adventure range will be expanded, as will The Original Glowstars Collection with the Astro Dino Torch. Aqua Dragons will also welcome a new category, Jurassic Time Travel. Products will include EGGspress and EGGscavation. Hall 12, Stand B-03-3
presenting more than 50 product highlights from its own range, which includes toys, books, plush, games and audio dramas. The firm is also using the show to secure new licensing partners for Vic the Viking, Heidiand Maya the Bee. In September 2014, Studio 100’s first animated feature length movie will hit screens in the form of the Maya The Bee Movie. 2014 will also mark the 40th anniversary of the classic series Vic the Vikingand Studio 100 is looking to secure further licensing and distribution partners for the new CGI series.
Hall 10.1, Stand E 16/F 37
HTI
HTI is introducing over 120 new lines spanning fresh brands and existing ranges. There are new additions to the Barbie & Me role-play range, as well as the Tonka Town line welcoming the new Tonka Town Air Rescue set. Two new licence partnerships with Hasbro have resulted in new My Little Pony and Transformers ranges, while HTI’s Max Steeloffering is moving into the world of sporting goods and wheeled toys, along with the
Doc McStuffinsrange. Also at the show will be HTI’s JCB, Mamas & Papas, Silver Cross, Teamsterz, Massey Feguson lines, as well as Ripp and EVO scooter, skates and trikes lines. Hall 12.2, Stand P-09
UPCOMING MINDS Upcoming Minds is showcasing Rockboard Scooters, which after selling well online, is now ready to enter bricks and mortar stores across Europe. The company will also be showing off the flashy
Radiate Skateboard and the Rockboard Descender, built for downhill skating. The US success story, Loopdedoo Loom, allows users to create bracelets and Upcoming Minds will also be revealing two new board game titles. Hall 7, Stand E-34
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