SHOW GUIDE SPIELWARENMESSE 2014
SIMBA SMOBY The Simba Dickie Group and its UK subsidiary Simba Smoby Toys will be showcasing the new Matt Hatter Chroniclesranges and Steffi Love campaign at Nuremberg this year. Following the success of the TV show, Simba believes Matt Hatter Chronicleswill be one of the biggest boys brands in 2014. The firm is launching a range that includes action cigures, role play, R/C, vehicles, collectibles, play-sets and die-cast available from July. Steffi Love, meanwhile, has enjoyed popularity in
the UK for over 25 years and in 2014, Simba will be adding an original marketing campaign to support Steffi. “On TV, online, at live
events and even in the music charts - Steffi will be everywhere next year whilst still giving retailers a chance to build margin in a traditionally low margin category,” explains Simba Smoby marketing and licensing manager Alex Kovacevic.
Hall 7 stand A-B 119; Hall 3, stand A-G 27; Hall 7, stand C-51, C-59; Hall 6, stand B-02, C-01; Hall 10.1, stand C-09
EDUK8 WORLDWIDE As well as a range of exclusive wooden toys and ‘hands-on’ science ranges, Eduk8 will launch Belly Bump Balls - durable inflatable balls which the firm says are a great, fun way to encourage children to be more active.
Hall 12, Stand C-01-2
GALT TOYS Galt Toys will launch over 60 new products. Traditionally the company has been associated with art, craft and activity products, but in more recent years, Galt has established a name for itself in the First Years category with the innovative-awarded winning Playnest. The firm’s offering at
the fair highlights the expanded portfolio with new additions to its range of activity packs, First Years toys, Active Play, Girl Club and Construction ranges, as well as its collection of puzzles,
stationery, arts and crafts and science sets. New toys include Racing
Car Wind-Ups, Monster Wind-Ups, a Wooden Pirate Ship and Party Kit Activity Packs. The Marble Run
collection has also been boosted by a new Super Marble Racer set. It will also unveil new products in its First Years range including a new collection of Snuggle Pals, a First Book and a First Rattle Set, as well as a new Stacking Puppy. Joining the firm’s Folding
Trampoline is the new Nursery Trampoline, which encourages coordination and balance and is safe to play on thanks to a padded cover and an easy grip handle. Galt Toys will also be showcasing its full line-up of products including the Dr Miriam Galt range and the Ambi Toys product range. Hall 4, Stand E51/F50
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