SHOW GUIDE SPIELWARENMESSE 2014
DOLLS Barbie enjoyed a successful 2013 with Barbie Mariposa and the Fairy Princesson the big screen, Barbie Life in the Dreamhouseon the small screen and the iconic toy has a new look, style and packaging for 2014. 2014 kicks off with Barbie’s Style Club wearing
aspirational and relevant fashions, inviting girls to express their sense of style. The Barbie Life in the Dreamhouseseries will continue to bring Barbie’s story to life on Nickelodeon, and two new animated feature films are on the way in 2014, Barbie the Pearl Princessin February and Barbie And The Secret Doorin the autumn. Mattel believes that through this year, ‘through
captivating content and real life experiences’, Barbie will continue to engage and inspire girls of all ages. Sticking with dolls, Monster High is the focus of a new ‘freaktacular’ brand campaign called We Are Monster High. New content for the brand in 2014 also includes two new entertainment titles, Fright Camera, Action and Freaky Fusion. The less ghoulish brand Ever After High is introducing new characters and is celebrating True Hearts Day in the spring and Thronecoming in the autumn.
The Disney Princess line will build on existing titles, as well as welcome new additions Sofia the First and Frozen.
WHEELS AND WINGS Mattel’s iconic Hot Wheels will be introducing its new track system alongside action packed track sets that all connect together. 2014 will see more cool cars for petrolheads to collect spanning four themes. Fresh from celebrating its 60th anniversary,
Matchbox is creating countless more adventures in the worlds of Construction, Adventure City, Heroic Rescue and Explorers. After debuting on the big screen, Disney Pixar’s
Planesmade a successful landing into the world of toys and the new toy line includes Dusty’s Flight to the Finish Speedway, as well as additions to the Die- cast range.
Back on the ground, Disney Pixar’s Carshas earned its stripes as an established property and 2014 sees the launch of Neon, a range that is supported by an extensive marketing campaign from Disney. The new collection includes Flo’s V8 Café Drag Strip, plus lots more character Cars.
HALL 12.2, STAND P15
HALL 7, STAND A68
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