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Fletchers receive new investment news


Sunice and AUR Golf brands and licensees of the Tommy Hilfiger Golf Collection and Bridgestone Golf. The new company is called Fletcher Sports Brand Inc and is trading with immediate effect. The company will continue to be


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headquartered in Montreal, with its Eu- ropean business, Fletcher Europe Lim- ited, remaining under the leadership of managing director, Jonathan Camp, at its Essex headquarters.


private Canadian investment group has purchased Fletcher Leisure Group, the owners of the


“An injection of capital was needed to


meet our expansion plans and to ele- vate our brands. With this in place, we as a group have an exciting future ahead,” commented Jonathan Camp. European demand for all of the


Fletcher’s brands has grown year on year since the company established its base in the UK. The team’s focus will now turn to delivering SS14 orders in a timely manner. “We appreciate that the protracted


nature of negotiations to complete the change of ownership in Canada has been a cause for concern amongst our


ProQuip aiming to warm up the winter months with sales promotion


discounted promotion for golf retailers. ProQuip is


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offering retailers a special discounted package on winter accessories when orders are placed before January 14th, 2014. Russell Brooks,


general manager of ProQuip Golf, said: “We couldn’t have picked a better time to introduce a new range of water repellent winter golf accessories to market, because when freezing conditions hit golfers, value hats and mitts that not only keep them warm, but dry too when it rains are essential. “This is where ProQuip has a clear edge on our competitor


brands. The same rain busting expertise that goes into our innovative waterproofs, wind garments and water repellent knitwear is used in this new accessory range.” Golf retailers interested in ProQuip’s winter cold pack


promotion can order through their regional sales agent or representative, or direct with the company by contacting Gary Porteous, on: Tel: 013873 82861 or email: gary.porteous@proquipgolf.com.


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roQuip Golf, the preferred supplier of weatherwear to The 2014 European Ryder Cup Team, is marking the launch of a new range of winter golf accessories with a


customers. We are sincerely grateful for their patience and support. We will be working hard to minimise disruption to our deliveries of Spring 2014 orders. The European team is in a position to move business forward once more and with great staff and great brands I am positive about the future,” remarks Camp.


All of the licenses and warranties


owned by the former business have been transferred to the new company, allowing Fletcher Europe Limited to continue to supply Tommy Hilfiger and Gore products.


Els signs deals with ECCO and Adams


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dams Golf has signed four-time major champion Ernie Els to a multi-year agreement where he will use a range of the company’s products and showcase the


brand’s logo on his bag and headwear. Owner of two U.S. Open and two British Open Championship titles, Els was enshrined in the World Golf Hall of Fame in 2011. His 70 professional global victories include two World Golf Championships and a record seven World Match Play Championship crowns. The former world No.1 has triumphed in tournaments in South Africa, Europe, United States, Asia, Far East, Middle East and Australasia. “As a player, there are many factors in something as fundamentally important as your equipment. Everything about Adams impresses me, starting with the enthusiasm and energy from company leadership and R&D, along with their strong products,” Els explained. “I’m partnered with a company where innovation is at the heart of everything they do, where they’re always looking to push the envelope and pursue new ideas that ultimately help players of all skill levels play better.” “The Big Easy’ is one of the most prolific winners of his


generation and a natural match for Adams, with our philosophy of creating the easiest to hit golf equipment,” said John Ward, Adams Golf President. “Ernie’s worldwide appeal and iconic status fit our international business growth as we extend our stronghold in hybrids to other categories.” Els has also signed an agreement with ECCO for 2014 which will see him competing globally in a range of footwear selections from current collections. These include the new Street EVO One, BIOM Hybrid and Tour Hybrid models.


Twitter Trade Talk


@TGI_Golf


Justin Rose extends his deal to play TaylorMade and wear Ashworth http://buff.ly/19M92ZE


@TaylorMadeTour


Don't forget to follow the new @adidasGolfEU account for all the latest adidas Golf news from across Europe #adidasgolf


@PowerBug_Golf


Get around the wind & rain with PerfectaPutt coaching aids just £15 for indoor practice: http://buff.ly/1g2LFJX #golf


@GolfDigestMag


A closer look at Ping's new i25 line of metal woods: http://golfdig.st/ 1ddDU0y pic.twitter.com/ F0h1r8hUCm


@NCGmagazine


The New Year is now upon us, so we review the biggest equipment stories from the last year in golf... http://nationalclub golfer.com/features /artic…


@TGI_Golf


VIDEO: McIlroy targets two major wins in 2014 to make up for poor 2013 http://buff.ly/1a2ZIPe


@PowerBug_Golf


Rickie Fowler is working with a new swing coach (and it’s one you’ve heard a lot about): pgat.us/6188dsqG


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