news
Odyssey introduces new Versa Jailbird Putter
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dyssey has introduced Double Versa Technology to the market with the launch of the new high MOI Jailbird Putter, giving all golfers the next step in high contrast visionary alignment.
Part of the Versa family, the Jailbird uses Double Versa Technology to
give golfers the opportunity to highlight a face angle at address, through the stroke and at impact, allowing a player to dial in on the Jailbird putter’s design even more, accentuating the face angle and improving concentration. Jailbird represents
a step up in Tour proven, major- winning Versa Technology, and coupled with a new and improved laser-milled version of the White Hot insert, the number one insert on Tour, it is highly engineered for a more consistent sound, better feel and improved performance across the striking surface. In tests, Double Versa Technology allowed over 50% of golfers to align
better and nearly 70% to align more consistently. It also produced an impact angle improvement for nearly 50% of testers, with almost three- quarters seeing their consistency also improve. Austie Rollinson, principal designer of Odyssey Golf, said: “Versa
Technology has been a revelation and new ‘Double Versa’, featuring in the Jailbird model, pushes its effectiveness even further. All golfers, whether a Tour pro or game enjoyer, can immediately see how their putter is aligned to the target, improving confidence and ultimately keeping more putts on line and hitting the back of the cup.”
www.odysseygolf.com
PowaKaddy appoint new sales manager
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lectric trolley brand PowaKaddy has reinforced its commitment to developing its UK sales team with the recent
appointment of a new UK Sales Manager. Following a successful year for the Freeway Family during the brands’ 30th anniversary celebrations, PowaKaddy has announced the appointment of David Howse, who will assume his new position with immediate effect. Howse brings with him over 20 years experience within the golf industry and most importantly, substantial knowledge of the brand having spent 17 years with the company throughout his career. John deGraft-Johnson, PowaKaddy chairman commented: “David
brings a wealth of experience, knowledge and expertise to this exciting new role and his focus will be firmly set on extending our high levels of service for our national accounts and buying groups. In particular, David will be working closely with his dedicated team to ensure profitability, growth and longevity for the company and our retail partners which ultimately is passed to our loyal customer base through reliability and value for money.” Howse is looking forward to representing the PowaKaddy brand
nationally and commented on his new appointment: “I am delighted to have this opportunity to lead PowaKaddy into 2014 with the new ownership fully behind the brand and striving to ensure PowaKaddy remains the number one choice. This is an extremely exciting time to be heading up the UK sales team. The new Freeway Family is full of all- round performance, reliability and quality. I look forward to sharing my passion for the brand with our partners up and down the country.”
www.PowaKaddy.com 5 SGBGOLF Launch pad
Introducing the new 3-piece AD333 Tour golf
ball for 2014 Heralding a new era of choice, the AD333 Tour is designed specifically for golfers who don’t posses tour level swing speeds but who are looking for many of the characteristics that a tour ball provides.
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uilding on the success of the AD333 brand, the UK’s number one 2-piece golf ball since 2007, and with a tour-
inspired design, the AD333 Tour’s 3-piece construction features a super-soſt urethane cover. This makes the AD333 Tour an option for ambitious golfers looking to take their game to the next level with a ball that gives tour-level precision by combining distance, control and feel. The AD333 Tour also features Srixon’s
proprietary coating - Spin Skin Technology, as first produced for their premium Z-Star range. This gives greater control and spin on approach shots and with a superior soſt feel thanks to a blended highly resilient soſt mid layer. The Spin Skin coating improves friction
between the golf ball and club surface by as much as 20% for added feel and control on crucial scoring shots, in particular partial wedge shots from greenside rough. A soſt mid layer combined with the advanced 344 dimple pattern also helps to promote low driver spin and high iron spin, generating a consistent, penetrating ball flight and unyielding performance in the wind. Distance is enhanced further due to Srixon’s Energetic Gradient
Growth Core technology, giving the core a firmer outer region, which becomes progressively soſter towards the centre. This core structure creates explosive ball speed off the tee with reduced spin for maximum distance. The AD333 Tour golf ball is available in leading golf retail outlets from February 1st 2014.
TECH SPEC: AD333 vConstruction - 3-piece dual core vNew improved 344 speed dimple pattern vUrethane Cover vSpin Skin Technology
www.srixon.co.uk
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