OFF TRACK £17 per person 3billion miles
Department for Transport statistics predict a decline in cycle journeys. There’ll be a short-term rise to 3.4bn miles in 2015 (up from 2.9bn in 2010) but that will decline to 3billion by
2025. The DfT also believes its current policies will see walking journeys fall and car journeys rise…
£1.2m
Silverfish enjoyed its biggest turnover month of all time with sales of £1.2m in October, representing a growth of 30 per cent on October 2012.
According to a new academic study published in Social Science & Medicine, £17 is the required spending per person, per year to increase cycling and decrease motoring.
Daniel Gillborn, Director
Our Survey Says
THE DECISION to write a monthly column for BikeBiz was borne out of two key factors. Firstly, I was aware that at Cyclescheme we have access to a wealth of important and insightful data, which I wanted to share; and secondly, I saw it as a way of interacting with the independent bike trade on a scale I simply haven’t been able to do before. It’s great to see that, as we come to the end of 2013, the cycle to work market as a whole is growing. In addition, Cyclescheme’s share of this market is continuing to rise. Suffice to say, the cycle to work scheme is in rude health. This success has been attributed to many factors.
6
Tragically, six cyclists died on London’s roads within 14 days last month, leading to heated calls for improved measures to boost cyclist safety in the capital.
Team GB’s success at the Olympics last year, for example, has been one of the key ingredients in the rise in the popularity of cycling. Further to this, I think I can safely say that another big part of this success has been the work we have all been doing in the bike trade. In the case of Cyclescheme, our annual surveys (which
are due to go out to over 450,000 people nationwide very soon) are one of the most crucial ways in which we learn about our market. This will be the third year we will have conducted surveys on this scale and we strongly believe that learning from our suppliers, clients and the wider bike trade helps us and our partners stay ahead of the game.
Because of the data we have accumulated we know that over 60 per cent of people hear about Cyclescheme through a work colleague, that nearly 70 per cent are attracted to join by the savings and that over 70 per cent would not have bought their bike had it not been offered through the Cycle to Work scheme. We also know that one in four adult bikes sold in the UK are sold through a Cycle to Work scheme. Aside from feedback from consumers, we also need to
NT$7.05
Giant posted its highest ever level of earnings per share (NT$7.05)
for the first nine months of 2013. That came despite flat sales in Europe and the US – sales grew 28 per cent in China, however.
BIKEBIZ.COM
know what you think. That’s why, in the very near future, a survey will be landing in your inbox. If you can take just ten minutes out of your day to complete it, that would be fantastic. The feedback we get from you is incredibly important and will help ensure we are doing everything we can to get customers through your door. We will also share the results of the wider 2013 survey in our various group forums when we publish them at the beginning of next year and will continue to work closely with you all to help ensure the cycle to work market continues to grow. See you in 2014.
Daniel Gillborn is director of
Cyclescheme, the UK’s leading provider of tax-free bikes for work. You can reach him on Twitter @DGCyclescheme
BIKEBIZ DECEMBER 87
1 million
Getting one million more women cycling is one of British Cycling’s latest published aims for the next four years – as well as winning as many (or more) medals at the Olympics and Paralympics in 2016.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92