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how each franchisee is performing against the key performance indicators that are set in their franchise agreement and can provide different pieces of information depending on the role that person has within the organisation (Role Tailored Client).This can be the purchasing manager wanting to know if there is a sudden sales drive in a certain product, the finance manager seeking information on how each franchise is performing against their budget or how each franchise is performing against the others using the benchmarking tools they provide. With EKW Group, this information can be available at a franchisor’s fingertips, 24 hours a day, seven days a week.


Take action


EKW Group provide accounting services to franchisors and franchisees and are passionate about helping to make every business that they work with a success


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hen running a franchise you have certain goals, some of which are specific to yourself and others that are generic to


each and every franchisee. These could include: • Protecting the franchise brand and its values • Ensuring success of each franchisee • Expanding the franchise network


Being successful in these three areas will create a thriving, profitable franchise. But how do we ensure we acheive success in these areas?


Knowledge and action


EKW Group are bfa-affiliated accountants, providing accounting services to franchisees and franchisors across the country. Having worked with companies such as Shell and Boots Opticians for over three decades, they have seen many changes take place within the industries they have serviced, but there are two of note that have had considerable impact.


The first one is knowledge – the knowledge 38 | www.franchisornews.co.uk


EKW are specialists in supporting franchises and offer a full range of accounting solutions


available to businesses today was unimaginable as little as a decade ago.


The second is the impact of the internet, and now cloud computing, which has become entwined in all our lives. Now businesses are starting to make the best use of the options available to them.


The cloud accounting platforms that EKW Group provides to clients gives them valuable business information at their fingertips. Where once it was all about printed reports, then computers, it is now the easy-to-hand smartphone, or tablet, that holds valuable and immediate information.


EKW Group are able to show franchisors ”


The EKW Group are specialists in supporting franchises and offer a full range of accounting solutions from bookkeeping to management accounts, annual accounts, to accounts to tax planning services, and they also offer specialist payroll and HR services. These tools are also of benefit to each franchisee, helping them make more of a success of their business, benefitting from lessons learned from fellow franchisees. A franchisee can see how their franchise is performing against the norm or best practice; they can see the most popular products in other areas around the country. Using a specialist accountant like the EKW Group also means that the administrative burden is taken away from the franchisee, helping them focus on what they do best: running their business.


Knowledge and action bring success The franchisor and the franchisee can make best use of all this knowledge to bring them success. It’s really exciting to know that, all of a sudden, a certain product has amazing sales at 75 per cent at all outlets … but it’s far more exciting to use this information to make sure that product is promoted at the remaining 25 per cent. It’s useful to see when several outlets


aren’t performing against their budget, but it’s rewarding to see exactly why they aren’t performing and to turn these businesses around and into a success. EKW Group support this, they don’t just provide the information that you need, they help you act on the information, whether it is by KPI reporting, by specialist consultancy services at each outlet or by providing training sessions to support each franchise. EKW Group don’t believe that they are just there to process the numbers; they passionately believe that it’s their obligation to make each business they deal with a success. Action without knowledge is useless and knowledge without action is pointless. n


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