INDUSTRY NEWS


PenCarrie was flying high at Printwear & Promotion LIVE


In a follow-up to last month’s Printwear & Promotion LIVE show review, multi-brand distributor, PenCarrie tell us about all of the action on their lively stand at this year’s successful exhibition...


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customers received a first class service. The airport theme was continued with departure boards displaying the wide variety of brands available. Their centrally positioned stand was visible from all angles of the NEC Exhibition Hall 12 with large banners flying high in the ceiling.


Who was there? Stand F40 was a hive of activity throughout the exhibition and customers were able to speak with representatives from PenCarries Customer Services, Purchasing, Business Development and Marketing departments. Visitors could enjoy refreshments, including Champagne and canapés at the Departure Lounge Bar as they chatted to PenCarrie about all that they have to offer in 2013.


What was on offer?


Marketing Tools When at the stand, visitors had the opportunity to try out the following exciting new tools and services from


PenCarrie: n New online ordering system, Orderpad 2 n New Supersearch tool n New Showcase brochure


Customers were treated to demonstrations on Orderpad 2 and Supersearch given by PenCarrie staff using the touch screens that were placed around the stand. The new Showcase brochure sparked


the interest of many customers and, two months on, PenCarrie are finding that this exciting new brochure is flying off the


enCarries stand (F40) for 2013 had a first class airport departure lounge where


shelves. The benefits of the showcase


brochure are: n Includes 600 of our best-selling styles n Fresh new retail format n Only 208 pages n Less than £2.00 to post n Choice of covers n Prices from £1.75 each n Choice of priced end user or unpriced inner


To order your copies today, please go to http://www.pencarrie.com/showcase/ or call Customer Services on 0800 252248.


Product range For visitors wishing to sample the products available from PenCarrie there was a wide range of products to view giving customers the option to touch and feel the garments. The offering consisted of key styles for 2013 plus new brands; SOLS, Anvil, Errea, Duncan Fearnley, C.Mac and FMC. You could not fail to miss the new for 2013 range with a selection of products displayed on a number of mannequins positioned high on the stand and by models mingling with visitors to the stand.


Giveaways and prizes The link with new brand SOLS was highlighted in the merchandise available at the PenCarrie stand. In addition to the PenCarrie Whats New for 2013 guide, visitors could take away a SOLS from PenCarrie Mug, a SOLS Look Book and a 11500 SOLS Imperial Heavy T-Shirt in bottle green and a 11502 SOLS Ladies Imperial Heavy T- Shirt in red. All of this came in a Westford Mill


W200 Super Shopper complete with a PenCarrie luggage tag. Continuing the airport theme,


submissions to the PenCarrie prize draw were completed on a “PenCarrie Passport”. Customers could win a bottle of Champagne by collecting stamps from both the PenCarrie and the SOLs stand. Passports were then submitted into a


prize draw to win a weekend in Paris or free SOLS garments. We are delighted to announce that the


n 3rd prize: £150 worth of free SOLS garments – Ann Morley, Ravenspring Ltd


n 2nd prize: £250 worth of free SOLS garments – Margot Kimble, JTL Embroidery and Printing


Congratulations to all the winners! Dont forget that PenCarries helpful


and friendly customer services team are always available to help whatever your


enquiry. n To talk to PenCarrie about how they can help your business fly for 2013, please contact Customer Services on sales@pencarrie.com or 0800 252248.


lucky winners were: n 1st prize: A weekend for two in Paris – Gerry Hunt, Taylor Made Designs


| 14 | May 2013


www.printwearandpromotion.co.uk


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