WORKINGWARDROBE
PA LIFE WAS RECENTLY GIVEN THE OPPORTUNITY TO WORK WITH RENOWNED FASHION BRAND JAEGER. EDITOR COLETTE DOYLE HIGHLIGHTS THOSE CRUCIAL OFFICE-APPROPRIATE TRENDS FOR SPRING/SUMMER
STABLISHED IN 1884, Jaeger is one of the UK’s most
esteemed fashion brands and for more than 125 years it has epitomised classic British
style.The company’s ethos has always been to appreciate the value of wearing natural
fibres such as merino wool, camel hair and cashmere and such fabrics have become the hallmark of the brand’s
timeless appeal. For spring/summer 2013
the Jaeger London line draws its inspiration from the
Beverly Hills boulevards of the late 1950s.Taking reference from Formica
prints, faded Cadillac pastels and textured laminated tweeds, it then tailors and
styles them to a modern
silhouette and proportions. Jaeger London takes you on a ride back to the future
with scintillating colours that include cobalt, tomato, ink, bronze, silver and black. Meanwhile, Jaeger
Boutique is influenced by the concept of California
Dreaming by way of sun-drenched 1970s pool
party prints and tropical sunflowers. Palm trees sway alongside retro floral patterns, while a ladybird print makes for a delightful motif. Neon
brights such as pink and blood-orange mingle with pastels like blue, ivory and coral in this playful collection. View the entire collection
and find your nearest stockist at
jaeger.co.uk
ROXY PEPLUM DRESS, £140 P HO T OGRA P HY D A V ID PRE U T Z MA K E- UP D O M INI C SK INNER
PALIFE.CO.UK ♦ 8 ♦ MARCH 2013 • PALife
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