PAlife PRIVATE AVIATION
LEA EMBRAER LEGACY
PRIVATEFLY'S BOOKING SYSTEM
TECHNOLOGY TOOLS With consumer buying habits having changed
dramatically following the advent of online price comparison websites, it would be relatively simple to assume that PAs could make use of the same technology when it comes to organising private jet travel. At Air Partner, however, Wheatley contends that while the internet might be a useful tool, “the human element continues to be what business jet users ultimately demand. Aircraft charter flights are really not a uniform commodity that can be easily traded online.” He goes on to provide an example. “While
two aircraft may leave the production line the same, they may be used entirely differently in their lifetime, maintained and operated to different standards, and one crew’s attitude towards passenger service may be in complete contrast to that of another aircraft operator. In short, the passenger experience may vary wildly, even between two identical aircraft. But how can you tell that online?” Technology, according to Twidell of
PrivateFly, has its place in that it expedites the process and provides PAs with “the confidence to know they have looked at [all the] options and are paying a competitive price for the right aircraft.” The Charter Company’s Wilkinson stresses the importance of using a made-to-order service. “When it comes to sourcing a private jet charter, there are very few online tools available for a PA to use when comparing aircraft or charter broker companies. “I would always encourage the end user to
contact a broker by telephone to discuss their requirements in detail,” she continues. “As each client’s needs are very different, a bespoke quotation should be discussed thoroughly so the PA can be sure they are sourcing the right aircraft for the trip. The choice of aircraft, airfields and operators can
WIN ACHAMPAGNE LUNCH ABOARD APRIVATE JET
London Executive Aviation (LEA) is one of Europe’s largest private jet
charter operators. LEA is offering three lucky readers and their guests the opportunity to enjoy a private visit and champagne lunch on board an
Embraer Legacy 600 (pictured top left), a 13-passenger aircraft that offers more space than any other business jet in its category. The visit will be hosted at
London Luton Airport by the founders of the LEA company,
Patrick JG Margetson-Rushmore and George C Galanopoulos.
Founded in 1996, LEA operates a fleet comprising 28 aircraft based around London, Paris, Nice and Moscow. The
fleet ranges from the entry-level Citation Mustang to the large-cabin Embraer Legacy 650. Whether you are in the
world of business, music, fashion, sport or a member of royalty, LEA offers one of Europe’s widest ranges of executive
aircraft, ensuring an ideal choice for any size of group or destination. To find out how LEA can support your aviation requirements, visit
flylea.com.
To enter, simply answer this question:
How many aircraft does LEA operate? Answers to
competition@palife.co.uk, with ‘LEA champagne lunch’ in the subject line, by 29 March 2013. Terms and conditions apply.
be confusing, so use your broker’s knowledge to help you decide what is best for you, and never be afraid to ask questions,” she advises.
A BESPOKE SERVICE The broker in fact is seen as key to travel
bookers being able to arrive at the correct business aviation decision based on their individual requirements. “Corporate jet users continue to work within tight budgets and look to get even more for their money without compromise,” says Air Partner’s Wheatley. “In line with this, brokers will continue to play an important role, albeit one in which they [need to] embrace innovation in products and services and are creative in finding the best solution for the client, while providing financial stability in a fragile supplier market.” At PrivateFly, Twidell also underlines the
broker’s need to be flexible: “Today’s broker must adapt, designing his services to meet the needs of the individual customer and building trust through greater transparency.” The last word goes to The Charter
Company’s Wilkinson, who says: “A broker can use his extensive industry knowledge to offer you completely impartial advice. Each enquiry you make will consist of a scan of the entire charter market and offer the best aircraft for each trip, based on suitability and price. Brokers are not committed to one operator, so can truly offer the best possible solution, comparing thousands of deals and giving you a selection of the most suitable aircraft.” With such a wealth of advice, innovation
and practical solutions available, it certainly seems that when it comes to using private aviation as a mode of business travel, the sky is no longer the limit. For further information on any of the companies mentioned here, please visit
airpartner.com,
flyacc.com,
flyvictor.com,
privatefly.com,
thechartercompany.co.uk
SHARE YOUR VIEWS ON BUSINESS TRAVEL ON T WITTER VIA @PALI FEMAG
PALIFE.CO.UK ♦ 28 ♦ MARCH 2013 • PALife
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