16 | MEDIA & TRAVEL
NEWS IN BRIEF iPads ideal for marketing
NEWS By Sean Lightbown
Worldwide property professionals welcomed the fi rst-ever jointly held Property Investor Show and Property Business Show at London’s ExCeL Centre in April. “Obviously this show was different
MORE than three-quarters of all overseas property agents have said that an “iPad presentation marketing tool is the thing that they would most like to have, with e-marketing campaigns placed a distant second at 35%, followed by websites at 29%, and blogs at 28%,” says a new survey out this week from the international marketing technology fi rm Imprev. “Real estate agents are shouting that they want their iPad apps”, Renwick Congdon, CEO of Imprev, told OPP. More than 75% of the 110 real estate professionals who participated in the Imprev survey think that iPad apps are the way to go.
Cape Verde hotels boom
HOTEL numbers are mushrooming in Cape Verde, according to new numbers out from The National Statistics Institute (INE) of Cape Verde. The African archipelago had 178 hotels registered in 2010,and this rose to 195 in 2011 … a rise of 9.6% year-on-year. The country is developing bigger hotels too with the amount of rooms rising 34.1% over the same timeframe. The islands of Sal and Boa Vista currently house the greatest number of hotel units holding 44.7 percent and 31.1 percent of the total respectively. Adam Cornwell, managing director of Feltrim International told OPP that “Cape Verde is one of the fastest growing tourist markets in the world and inevitably the hotel industry is responding.”
APITS attendees rising
A Place in the Sun Live, the UK main consumer event for overseas property buyers, attracted 4,753 visitors last month when it took place in London’s Earls Court exhibition centre. This was a good turnout say the organisers, with attendance fi gures up 16% on the September 2011 show, but 9% down on the London spring show in 2011. Andy Bridge, managing director of A Place in the Sun, told OPP that “although it continues to be a diffi cult market, it’s clear that A Place in the Sun remains a trusted brand that can still deliver visitors looking to do business.”
because we shared it with the Property Business Show,” Mike Doyle, director at Property Investor Media, told OPP. “However, initial feedback from overseas professionals, and particularly those exhibiting from the United States, was positive. Many have already booked for the (Property Investor Show and OPPLive) show in October.” Derek Ivimy, director at international property investment fi rm Principal International, told OPP that he was seeing investors moving away from traditional buy-to-lets into more diverse forms. “We’re seeing more people look at hotel room and student investments,”
www.opp.org.uk |MAY 2012 Positive vibes at UK expo
Joint eff ort | The combined show in London went down well with professionals
Ivimy said. “Companies have tried it before with mixed results About the show in general, Ivimy
was content. “We’ve made sales,” he told OPP. “We’re certainly pleased. The more important thing for us however is is getting contacts with people in the industry. Property portal Rightmove used the
show to promote their online data centre of house prices, rental prices, sale prices and trends. “70% of landlords use portals
for research,” said Ian Chapman, Rightmove’s customer research manager. “The investors that use [our research centre] love it, so we’re here to try and educate more about it.”
Hotel fi rms expanding China TV
Hotel operators Marriott International and Hilton Hotels & Resorts have both announced that they are about to embark on major new property investment programmes in emerging markets. Marriott International has decided
to “more than double its South American portfolio” within “the next five years.” The company plans to add 12
properties to its five currently in Brazil, as well as take the number of Colombian locations to seven from two, according to an announcement from chief executive and president of Marriott, Arne Sorenson. Sorenson told OPP that Marriott
has an “exciting opportunity in Latin America, the Caribbean and Asia.” He anticipates “a growing middle
class in those countries whose near- future incomes will allow them more for pleasure as well as for business.” Marriott has 35 hotels signed and
under development in the Caribbean and Latin America. And Hilton Hotels & Resorts, the
Marriott | and Hilton seek new markets
flagship brand of Hilton Worldwide, is moving into Lebanon with the opening of two new hotels in its capital, Beirut. Owned and developed by the UAE-based conglomerate Al Habtoor Group, the 183-room Hilton Beirut Metropolitan Palace, and its sister property, the 195-room Hilton Habtoor Grand, are now officially operating as Hilton-branded hotels following a five month conversion programme. “Bringing our brand to Beirut with
the openings of these two hotels is an important milestone for us” Dave Horton, global head, Hilton Hotels & Resorts told OPP.
The Chinese Network Television (CNTV) internet channel is getting ready to launch an “overseas property portal in partnership with 3rd Space, the UK-based provider of international distribution and content services,” the company told OPP th is month. The service will feature residential
and commercial property as well as holiday rentals - and aims to be “an all-inclusive international property resource,” according to a statement from CNTV. As part of China Central Television
(CCTV) which offers live news broadcasting in six languages, CNTV has both the marketing firepower and the sort of audience reach that could make its new project become a potential threat to the China’s two current leading property portals, Lucky Wu and
Juwai.com. Although being internet-based, CNTV
invests signifi cant resources in news broadcasting and commands a strong following in a country where news dissemination is tightly controlled.
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