PERSPECTIVE
grandeur.” “It’s not as important to have a single focused color anymore; it’s the way we use colors together that creates the newness,” says Silvestri/ Demdaco’s Donohue. It’s a style that lends itself to a very natural organic look through the use of “old- fashioned” perfumed flowers. A vintage look can be created by choosing a mixed bouquet of flowers with a small amount of foliage running throughout the bouquet. For the more vintage style weddings, Sarah Mayerson of Sarah Mayerson Design is recommend- ing to use antique brooches, pearl strands, buttons, and pieces of lace and fabrics nestled amongst the blooms.
Fresh-Cut Bouquets Straight From the Garden. “Many people are adding flowers to their vegetable gardens as companion plants and to brighten the space. In doing so, they have come to appreciate the joy of having long-lasting fresh flowers in their home”, said Alemanni. The editors at Better Homes and Gardens U.S. Maga- zine released a list of perennials, which works best for a cut-flowers garden. They are recommending to their readers: “Enjoy fresh flower bouquets when- ever you feel the urge by cutting blooms right from your garden. You don't need a large plot to grow a cut-flower garden. Careful design with the most pro- lific bloomers can easily fill an 8x10-foot area -- and your vase for an entire season”. Alemanni sees also that there is an increasing aware- ness of the physical and mental health benefits of
gardens at school and of incorporating horticulture and floralculture into every aspect of the curriculum. More schools than ever are looking at their campus- es with an eye to turning uninspiring turf into inter- esting gardens.
Carnations Are In European-trained in Dutch floral design, Sarah May- erson sees a lot of potential in carnations. “Carna- tions have had a bad rap for a very long time, and most brides have an aversion to them without un- derstanding how awesome they are! They come in a variety of vibrant and modern colors, are extremely cost effective, have great texture, and are very long- lasting. When used in mixed arrangements or bou- quets, most people don’t even know they are there”, say Mayerson.
Retro Is Back In Europe Each year, Bloom’s, a German marketing agency and publisher for the floral design industry, defines the decorating trends for the coming year. For 2012 they released five trends for the European market. I found very interesting the RETRO trend: a “Cross Culture” design and color mix, which
contains influences
from the ‘50s and ’70s. Guess which flowers will best fit into this trend? Gerberas, of course!
Sabina Reiner is Marketing Manager at Selecta Cut Flowers.
Pantone’s 2012 color of the year, Tangerine Tango. Selecta’s varieties: Hermes Orange (top right) and Marinilla (bottom right) fits perfectly.
www.SelectaCutFlowers.com FloralNews 7 4
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