EDITORIAL


After the Game is Before the Game


This quote comes from a soccer coach named Sepp Herberger. He became a legend in Germany after unexpectedly winning the World Cup in 1954 in a nerve-wracking final against Hungarian team that had not been beaten in four years. What does it mean?


That sports teams coaches want their teams to believe that the work that they


put into practice and on the field will pay off over the long run. Once a game is completed, there is no point dwelling on it – win or lose. It is time to begin preparing for the next game. If you feel you have made a mistake, don’t give up! Herberger’s team lost 8:3 to Hungary in the 1954 playoffs. Hence, take a setback as an opportunity to learn and to be better prepared for not making the same mistake twice. Your customer will notice if you take Herberger’s advice serious or not.


Herberger could not have done it himself. He needed a team, which did not only include the players. Adi Dassler, the founder of Adidas and congenial partner of Herberger in the ‘54 World Cup, created the first soccer boots with exchangeable studs, which was very helpful in a final where it started to rain. If you want to grow your business, you need a “team” of reliable products, people, and partners, so you will feel confident with them all the time.


We invite you to leaf through the first issue of Selecta’s Floral News. If you should have comments for us on how we can become an even better member of your team, please let us know, because: after the game is before the game!


Sincerely yours,


Nils Klemm


+49 (0)162 234 3987 n.klemm@selectaklemm.de


Happy New Year!


We wish you a great start into the New Year.


Sincerely, Your Selecta Team


www.SelectaCutFlowers.com FloralNews 3


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