PRODUCT STORY


Fragrance-Free Gyps By Nils Klemm


Pearls Ginga ist the first fragrance-free gyps on the market. Florists and consumers will appre- ciate this advantage.


I


n November, a part of Selecta Cut Flowers team (Nils Klemm/CEO, Jordi Caballeria/General Man- ager of Selecta Cut Flowers, Richard Buis/Area


Manager Asia, and Paul Pepping/General Manager of Selecta Japan) visited customers in Japan and had the opportunity to learn everyday about the pos- sibilities our Gypsophila Pearls Ginga is offering to satisfy the needs of Japanese growers, wholesalers, and retailers alike. Pearls Ginga is the only variety on the market that does not have the typical Gypsophila smell, which in many cases is impairing the estheti-


cal perception of florists and consumers in Japan. A wholesaler our team visited actually reported that they imported Pearls Ginga from Vietnam, but when opening the boxes and receiving the typical smell, they immediately understood that this is not Ginga. Indeed, we never sold this variety in Vietnam, we could confirm to the wholesaler. This reminds of a Chi- nese proverb: seeing yourself one time is better than listening to others a hundred times. In that case one time sniffing is better than seeing a hundred times.


Pearls Ginga does not have the typical Gypsophila smell, which in many cases is impairing the esthetical perception of florists and consum- ers in some countries.


16 FloralNews www.SelectaCutFlowers.com


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