By Sabina Reiner
What’s hot for 2012?
At the end of every year you can find in magazines or on-line statistics for past years, fore- casts and trends for the upcoming year. As a part of my job, I did some research and quickly found out that it is inpossible to find one source for trends. It’s because each continent and each country and region has its own quirks, preferences, and possibilities. I asked some pro- fessionals from the industry what’s hot for 2012. Here are some interesting trends on the horizon for the floriculture industry.
Succulent Obsession According to Evelyn Alemanni (writer, florist, artist, and a member of the board of directors of America in Bloom), florists started to incorporate succulents into high-end, stylish flower arrangements. “The suc- culent craze started several years ago continues to grow, as more varieties are introduced and consum- ers are seduced by low maintenance and water re- quirements,” said Alemanni. Yvonne Ashton, Marketing Manager at Mayesh Wholesale Florist, sees succulents also as the hottest flowers for 2012. She says: “Succulents are so great for everyday designs, not only because of their unique shapes, sizes, textures, and colors but also because they can be used in so many different ways and they last a long time – all these characteristics add value to any floral creation.” Along the same path of using different or novelty products, Mayesh is providing all types of pods, dusty miller, silver brunia, fernshoots, and lady slipper orchids. In addition to those fresh cut flowers, they are seeing china mums making a comeback used en masse.
How About Colors? Popular colors tend to follow the season. For exam- ple, purple is the big color during the fall season; red, white, and silver are important during the winter
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months. Ashton (Mayesh Wholesale Florist) said that they are still seeing mono-chromatic color palettes maintain their popularity. Currently, there seems to be much excitement in the U.S.A. swirling around Pantone’s 2012 color of the year: Tangerine Tango. Michael Derouin, the designer from McArdle’s Flo- rist & Garden Center in Greenwich (Conn.), thinks the floral industry may see an uptick in requests for orange before the fashion industry will. “Brides may be reluctant to choose orange bridesmaid gowns, but will be likely to incorporate it in other areas, like flowers and linens,” said the designer. Following this color trend, Mayesh Wholesale Florist has created a FloraFile highlighting some flowers that would fit in this juicy color category. For more on “tangerine tango” and its influence on 2012 nuptials, check the Flower Factor blog by Carol Caggiano.
Nostalgia And Vintage These trends continue to be hot in North America and in Europe in 2012. The nostalgic look is not the same one you’ve seen in recent years. The new nos- talgia and vintage look is more varied. “Purple is the color of the season,” says Silvestri/Demdaco’s direc- tor of marketing Jody Donahue. Another vendor, Sullivans, calls nostalgia and vintage trend “faded
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