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“It was my own fault,”


admitted 22-year-old Johnson. “I did write the message. But I had no idea that something that to me is very small could result in my losing my job.” A Quebec woman was


on leave from work and getting disability payments after being diagnosed with depression. But Nathalie Blanchard, then 29, posted photos on her Facebook page looking anything but depressed. They showed her at a Chippendales male strip show and frolicking on the beach. Blanchard’s insurer


saw the photos and quickly cut off payments saying that it was clear “she is no longer depressed.”


EMPLOYERS CHECKING These women aren’t


the fi rst Facebook users to get in trouble over inappropriate comments or pictures on their pages.


It’s happening more and more as corporate America cracks down on the online activities of its employees. According to a study by Internet


security fi rm Proofpoint, 1 in 5 large companies says it had issues with how employees use social media. Nearly 1 in 10 of those companies reports having fi red employees for their behavior on sites like Facebook, Twitter, and LinkedIn. More employers are using services


such as those off ered by Social Intelligence Corp., a fast-growing fi rm that scours social media and Internet sites for information about employees and job applicants. They take the traditional


background checks that are commonly used by corporate human resource departments to look for things like criminal records — then


move on to track social media networks and individual blogs. “You cannot believe the things


that we see,” says Max Drucker, chief executive of Social Intelligence. “The amount of references to drugs and alcohol, and the amount of provocative photos and the things that people say, is jaw-dropping.” Some of their discoveries while


screening job applicants: A man who had an Internet photo


showing him holding multiple assault rifl es and a sword. A job seeker who was a member


of a racist Facebook group and made bigoted rants online. A woman whose Internet footprint


indicated drug use, including membership in a pro-cannabis campaign and Craigslist ads seeking OxyContin.


EASY TARGET Even if you don’t reveal bad


behavior online, your life could be made miserable if you list what seems like completely mundane information on Facebook. A study released by the Ponemon


Institute found that users of social media sites were at greater risk of physical theft and identity theft because of information they were sharing. Forty percent listed their home address on the sites and 65 percent didn’t even attempt to block strangers with privacy settings. So here are few safety-fi rst rules for Facebook and other social media sites. Your Birthday and Place. You can


say what day you were born, but if you add the year and place, it’s a great start for identity thieves looking to steal your fi nancial life. Vacation Plans. Post the photos on


Facebook when you return, if you like. But don’t alert criminals by letting everybody know ahead of time the house will be empty. “Can’t wait until I leave on Tuesday for my vacation in Hawaii!” is a gilt-edged invitation for burglars.


Password Clues. If you’ve got


online accounts, you’ve probably answered a dozen diff erent security questions, such as your mom’s maiden name, the city you were married in, or the name of your fi rst dog. Got that same stuff on the information page of your Facebook profi le? You’re giving crooks an easy way to guess your passwords.


EMBARRASSING CELLPHONE BLUNDERS


S


martphones can cause just as much


trouble as the Internet — and the smarter the phone, the trickier they can be. Ever pocket-dialed


your boss at midnight from your BlackBerry? Remember to lock


your smartphone by us- ing the lock button on top, or use the lock icon on your home screen. Ever had an urge to dash off a ven-


omous late-night text or email after a couple of drinks have loosened your inhibitions? Or send a romantic mes- sage that would leave you humiliated the next day? Do yourself a favor before you hit


the Send button for any emotional late-night text — press the “Menu” key and click “Save Draft.” The unsent draft message will stay in your mes- sages folder until you revisit it in the cold sober light of the next day. Always switch off your ring tone in that important meeting. If your favorite tune is something like Rick James’ “Super Freak,” it might not be appropriate for a business setting. And finally, keep those intimate


photos to yourself. You might want to show off the


crazy good time you had at the sales conference, but once you hit the Send button, that photo of you standing on the bar while doing karaoke could end up anywhere.


FEBRUARY 2012 | NEWSMAX MAXLIFE 63


©DESIGN PICS/SUPERSTOCK


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