We’re here to make advertising better.


(Not to make better advertising. Sorry.)


Here at the Advertising Standards Authority, we judge ads on whether they’re harmful, misleading, or offensive. Not on whether they’re funny, clever or they look good. Which is just as well, really.


Telephone 020 7492 2222 www.asa.org.uk 74 | national health executive Sep/Oct 11


Keeping advertising standards high


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