“In the modern world of business it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognise a good idea unless it is presented to them by a good salesman.” – David M. Ogilvy

Quick quiz on your own creativity

Quick quiz on your own creativity YES YES YES

YES YES NO You imagine familiar things in a new light

NO You dig below the surface to find previously undetected patters NO You are constantly asking questions about anything and everything

YES NO You generate a large number of ideas or solutions to problems and questions NO You value others’ ideas NO You are willing to take risks

YES

YES NO You may frequently be caught daydreaming or imagining NO You can easily change or modify the original idea

YES NO You are perceived as nonconforming or individualistic YES NO You criticise constructively

84 Management Today | September 2011