Are customers buying drills or are they buying holes?

– Amanda Dormehl

“Many people are sent on creativity training, but if it is not sustained and supported throughout the organisation, it cannot flourish.” – Maggie Fikkert

M

Psychology and Information Systems, an Honours Degree and a MBA (both cum laude). Her very analytical background is part of her success in the corporate world where she held numerous executive level positions. She is truly passionate about innovation and how to cultivate innovative organisational cultures. “I’ve always been an entrepreneur at heart,” she says. This then is the motivation for her to start up QueO, an Innovation and Strategy Consulting firm, two-and-a-half years ago.

want to change their business strategy change it 180°. Most existing organisations apply degrees of change. One of the methods that she uses to assist customers with strategy change is Business Model Innovation.

service offering. BMI results in an entirely different organisation that competes not only on the value proposition of its offering, but aligns its profit formula, resources and processes to enhance that value propositioning, capturing new market segments in the process”. Maggie elaborates, “You look at your whole business model in an entirely new way to capture a gap in the

“Innovation is typically a new product or Maggie confirms that not all business who

aggie Fikkert, CEO of QueO, is living proof that anybody can be successful at innovation. She holds a BSc in

18 Management Today | September 2011