RECOMMENDED: INFAMOUS 2 Infamous 2
Sony’s supercharged superhero epic gets a sequel. Dominic Sacco takes a closer look at the PS3 exclusive and its big marketing plan
[INFO]
Released: June 10th
Format: PS3
Publisher: Sony
Developer: Sucker Punch
Price: £49.99
Distributor: CentreSoft
Contact: 0121 625 3388
WHILE most superhero games have been based on colossal comic book franchises, Infamous bucked the trend by providing gamers with an original protagonist.
The PS3 third-person action game went down a storm when it arrived in 2009. It picked up a Metacritic score of 85 and went on to sell almost 1.5m units worldwide. The title told the story of an ordinary guy – Cole McGrath – who developed electric-based attacks and gravity-defying super powers after surviving a devastating explosion in Empire City.
The original featured an open-world city and a blend of impressive special effects and super powers. Infamous 2builds on this by adding an improved melee fighting system, all-new powers, destructible environments and an improved engine. The latter allows over 100 characters to appear on-screen at once, while a revised motion capture system gives them more lifelike movement. Sony’s UK product manager Kerri
West tells MCV: “Infamous 2is the sequel to the critically acclaimed and
72 June 3rd 2011
award-winning Infamousfrom 2009. It sees reluctant hero Cole McGrath’s story continue with a more visceral, emotional and powerful take on the true superhero experience.”
FAME VS INFAMY
The player’s decisions will now directly affect the outcome of the story in Infamous
2.The game’s Evolved Morality System gives players more difficult decisions to make, which determine whether Cole becomes a hero or villain.
THE FAME GAME
“
PRINT CAMPAIGN Sony kicked off its initial print campaign in late April which ran through to May in games magazines such as OPM, PSM3, Edgeand GamesMaster, as well as mainstream publications such as Total Filmand T3.
Infamous 2 offers a more visceral, emotional and powerful take on the true superhero experience.
Kerri West, Sony
The game starts with the protagonist fleeing Empire City after dark entity The Beast destroyed it. Cole heads to another city, New Marais – which is heavily influenced by New Orleans. There he seeks out a scientist who apparently holds the key to defeating The Beast.
Boasting a comprehensive
marketing campaign (see below), Infamous 2is more than ready to make its mark when it hits shelves next week.
CREATING A STORM ONLINE ‘Promoted Video’ activity has already run on YouTube – this will be supported by takeovers and pre-roll videos on sites including Eurogamer, Gamesradar, CVG, Sky Sports, Daily Motionand others.
TV AND CINEMA ADS
A TV campaign will reach 16 per cent of 16 to 34-year-old males in the UK. A minute-long creative appeared on the Sky Pubs channel during the Champions League final, while cinema ads will also reach 1.5m movie fans.
www.mcvuk.com
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