In association with:
EUROPEAN MARKET REPORT Euro vision
POS. GAME 1
2 3 4 5 6 7
8 9
10 11
12 13 14 15 16 17 18 19
20 PUBLISHER
Call of Duty: Black Ops FIFA 11
Wii Fit Plus + Board Red Dead Redemption Gran Turismo 5
Assassin’s Creed: Brotherhood Call of Duty: Modern Warfare 2 New Super Mario Bros Wii Battlefield: Bad Company 2 Pro Evolution Soccer 2011 Need for Speed: Hot Pursuit Wii Party
Super Mario Galaxy 2 FIFA 10
Final Fantasy XIII Halo: Reach
Mario Kart Wii The Sims 3 F1 2010
Medal of Honor
TOP TEN PUBLISHERS Software market share(value)
POS. ALL FORMAT GAMES - EUROPE 1
2 3 4 5 6 7
8 9
10
Electronic Arts Nintendo
Activision Blizzard Ubisoft
Sony Computer Entertainment Take-Two Microsoft Sega
Konami Square Enix
www.mcvuk.com
% SALES VALUE 17.5%
17.1% 14.5% 9%
6.9% 5.8%
3.74% 3.67% 2.9% 2.6%
Activision Blizzard Electronic Arts Nintendo Rockstar Sony
Ubisoft
Activision Blizzard Nintendo
Electronic Arts Konami
Electronic Arts Nintendo Nintendo
Electronic Arts Square Enix Microsoft Nintendo
Electronic Arts Codemasters Electronic Arts
GfK and Chart-Track reveal the top publishers, the biggest selling games, the most successful countries and average selling prices in their pan- European report that studies last year’s sales data
TOP 20 ALL-FORMATS (VALUE)
[Includes all SKUs –normal and collector’s editions] SALES UNITS 6,277,172
5,451,456 2,151,697 2,436,098 2,007,907 1,904,946 1,999,337 2,158,993 1,757,628 1,607,839 1,452,738 1,612,228 1,481,350 1,985,798 1,116,361 1,176,531 1,442,392 1,325,483 1,111,331
1,206,900 METHODOLOGY
This report is an extract from MediaControl GfK, GfK, and GfK Chart-Track’s European annual report.
The data printed here takes into account video games sold from retail outlets in 17 European countries. Those countries include: Austria, Belgium, France, Germany, Italy, Spain, Sweden, The Netherlands, Portugal, Russia, Poland, Czech Republic, Hungary and Slovakia.
The current report is compiled by using the data of each participating country, fully extrapolated by each country manager to 100 per cent of local market coverage.
SALES VALUE (€) €338,895,277
€248,527,293 €166,302,014 €129,099,110 €116,033,392 €104,701,242 €102,621,292 €95,431,004 €82,752,091 €76,820,989 €69,276,705 €66,649,398 €65,045,868 €64,010,936 €62,164,232 €61,265,049 €58,696,378 €58,023,540 €57,735,331 €55,666,922
AVERAGE PRICE (€) €54
€46 €77 €53 €58 €55 €51 €44 €47 €48 €48 €41 €44 €32 €56 €52 €41 €44 €52 €46
FOR FURTHER INFORMATION: Tanja Eisen
t.eisen@media-control.com Director of Business & Projects, Media Control GfK International
Tristan Bruchet
tristan.bruchet@
gfk.com Market Manager – Hardware, Software & Accessories, GfK Marketing Services France
Dorian Bloch
dorian.bloch@gfk-charttrack.com Business Group Director – Software, Hardware & Accessories, GfK Chart-Track
June 3rd 2011 61
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