MEDIA & MARKETING [INFO]
RED FACTION: ARMAGEDDON CAMPAIGN OF THE WEEK
The return of THQ’s sci-fi action series is backed by a £1m ad drive and a special TV production
Released: June 10th
Formats: 360, PS3, PC
Publisher: THQ
Developer: Volition Inc
Price: Advantage
Distributor: £49.99 Contact:
0121 506 9585 TV/MEDIA
A prequel movie, Red Faction: Origins, (pictured) has been filmed through THQ’s partnership with SyFy. The film will air in North America shortly after the game’s launch, with a European screening to follow. The publisher has also spent £1m on TV and cinema ads, which will run for four weeks.
PRINT
Print ads have been running in specialist gaming magazines since April and will continue to appear until July. This is also being supported by a two-month campaign across consumer print publications.
ONLINE
Ads will run across key gaming websites, targeted at existing and lapsed Red Factionfans, as well as core gamers. The campaign will also spread to sci-fi sites closer to launch to attract genre enthusiasts.
TRADE/POS
Pre-order ads have driven the Commando and Recon edition, which features extra in-game content. Those who pre-order Red Factionthrough GAME will get exclusive access to the Saints Row The Third‘Initiation Station’, which allows players to create and share their characters for the upcoming game.
REVIEW SCORES MCVprovides the most important average review scores of the last few days – all sourced from Metacritic
89 Dirt 3
Xbox 360 Codemasters
89
L.A. Noire PS3 Rockstar Games
73
LEGO Pirates of the Caribbean Wii
Disney 70
MX vs ATV Alive
Xbox 360 THQ
66
Fallout New Vegas: Honest Hearts XBLA
Bethesda MEDIA WATCH: DIRT 3
The buzz behind one of the biggest new video games
“Some might argue that they’re still missing a straight-laced rally experience, but we’d say they’re missing the point of Dirt 3; that is, a brilliantly all-consuming celebration of the rally car.”
Shaun Curnow
“With its off-road events celebrating the series’ past and Gymkhana presenting a potentially bright new future, it’s another great racing game from an outfit that’s proving itself to be a master of its craft.”
Martin Robinson
“There’s a lot to like about Dirt 3. It never pretends to be a sim, but it’s certainly not using cheap arcade mechanics either. Dirt 2 fans will dig this the most, but the new Gymkhana mode will attract a whole new audience too.”
Alex
“Dirt 3may not have Autolog or racetracks that explode, but it does prove that you don’t necessarily need such ideas to make a great racing game. All you have to do is get the fundamentals right; and few games get them as spot-on as Dirt 3.”
Chris McMahon 14 June 3rd 2011
www.mcvuk.com
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