THE MISSION of Denver Botanic Gardens is to connect people

with plants, especially plants from the Rocky Mountain region and similar regions around the world, providing delight and enlightenment to everyone.

THE FOUR CORE VALUES of the new branding platform launched in

January of 2008 – transformation, relevance, diversity and sustainability – spell out the Gardens’ intentions in the years ahead. These core values, along with the Gardens’ new brand platform, strategy, icon, and capital campaign, are cohesive and serve as a map to chart our course.