get serious


WHY? “You should know why you want to offer beauty treatments because profit margins in hair and beauty are very different,” says Ian Egerton, owner of Stress Exchange in London Bridge. “You need to look at cost breakdown


and potential for generating revenue per treatment. A hair stylist will generate a lot more money in a lot less space, but beauty is about adding value, rather than money.” Mayfair salon Webster Whiteman used


to rent out a space to a beautician for £300 per week, but just over a year ago they stopped, after finding the overheads meant it no longer made sense. Now they want to offer beauty again, but this time they’ve brought in a manicurist on the payroll, which they project will generate £15,000 profit per year. Co - owner Lisa Whiteman says: “If you


want to increase your revenue by using clients you already have to bring in more money, this is perfect. I think as soon as a client steps into another salon for something else, then they start to make that break from you, which is why we wanted to offer beauty again. This way we believe we can make money doing it too.” While bringing in money, a manicurist


takes up very little room so it’s perfect for smaller salons, but there are other services that can be done with limited space. Errol Douglas introduced celeb makeup artist Ariane Poole’s range to his Knightsbridge salon last year, as an alternative to full-on beauty treatments. “It bumps up the service,” he says.


“This is where business people and hairdressers have to be honest; it’s not going to bring in lots of money, but it has brought us in £17,000 in just over a year,


so that’s money we didn’t have before.” Now Errol can offer his hair clients an


exclusive makeup service – including application and lessons, as well as some complementary services such as eyelash extensions, altogether making an ideal package for brides-to-be – it’s all about offering more. If you do have extra space you could


branch out even further than beauty offerings. Clay Salon and Spa in Oxshott, Surrey has a product line, coffee bar, spa and hair salon – all under one roof. Co - owner James Davis set up the


salon – which he describes as “more like a half-day spa” – to provide a platform for his exclusive organic haircare range, Clay Organics. He had been working on the product line for three years before meeting beautician, Claire Gibson, and deciding to join ventures to create this exclusive venue. >>


Clay Salon and Spa


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144  |  Page 145  |  Page 146  |  Page 147  |  Page 148  |  Page 149  |  Page 150  |  Page 151  |  Page 152  |  Page 153  |  Page 154  |  Page 155  |  Page 156  |  Page 157  |  Page 158  |  Page 159  |  Page 160  |  Page 161  |  Page 162  |  Page 163  |  Page 164  |  Page 165  |  Page 166  |  Page 167  |  Page 168  |  Page 169  |  Page 170