Discover a brand new world of controlled hold, thanks to new Aveda Control Force™ Firm Hold Hairspray.


Hold tight


one priority, Aveda’s research and development labs have well and truly delivered the goods: Control Force™ Firm Hold Hairspray. Already a backstage favourite at New


W


York Fashion Week and strengthening Aveda’s position as a fashionable and on-trend brand, the hairspray was used to create the hair looks at many autumn/ winter 2010 shows: ORGANIC by John Patrick, Jason Wu, Christian Siriano, Rodarte and Sophie Theallet. Packaged in a recyclable aluminium


container, Control Force™ Firm Hold Hairspray is a high-performance, fast- drying, firm hold finishing spray that provides all-day maximum hold, control, and 24-hour humidity resistance. The key ingredients in Control Force™


Hairspray which help to provide all-day humidity resistant maximum hold and control include a blend of organically- derived flaxseed, marshmallow root, aloe, and hydrolysed wheat protein.


ith its professional network crying out for a firm hold aerosol hairspray as a number


Propanediol, derived from corn, is a


natural replacement for propylene glycol that provides flexibility and prevents hair from flaking, while Oryzanol, derived from rice bran, is a naturally derived UV filter and antioxidant that helps protect hair from damaging sun and environmental factors. And from a fragrance point of view, it


features an aroma that can be fully traced from Soil to Bottle™: the organic essential oils of Bulgarian lavender, bergamot, palmarosa, vetiver, and Bulgarian rose. So easy to use, simply hold Control Force™ Hairspray approximately 12 inches away from dry hair, mist lightly and layer for additional hold. And as the first beauty company to offer


aerosols with net-zero climate impact*, in line with Aveda’s eco credentials, it also presents net-zero impact on the Earth’s climate through Aveda’s funding of renewable energy. This is a product perfect for those


seeking a high-performance, firm hold humidity resistant aerosol hairspray – and one that cares for the environment too!


*Through a partnership with Native Energy, Aveda is funding renewable energy projects to ensure that Aveda Control Force™ Firm Hold Hairspray and Aveda Air Control™ Hairspray offset the CO2 associated with the manufacture, transportation, and use of every Aveda aerosol hairspray sold globally.


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