CARE So once they’ve done their bit to protect summer hair at home and abroad, what can you do to help when clients are in the salon? “We are really big on in-salon
treatments and offer the full range of Kérastase Rituals, Shu Uemera and also Keratin Complex Smoothing Treatments,” says salon owner Lisa Shepherd. “They are a real hit with our clients and although we use them all year round, summer is the perfect time to recommend them as the sun and humidity will affect the condition and porosity of your client’s hair, especially if it is coloured. “It’s vital to recommend the right
take-home products too, both before and after their holiday. There’s something in the Kérastase Soleil range to suit everybody’s needs,” says Lisa. “They even do a night treatment, designed to give hair all the good stuff it needs while they sleep just.” In-salon treatments are extremely
popular at HOB Salons, which boasts a range of treatment services. “When hair needs extra care, we ensure our clients are aware of our different conditioning services by promoting the treatments available through our Gorgeous Treatments menu,” explains Director Akin Konizi. Summer weather brings challenges
for every hair type, says Moroccanoil Artistic Director, Antonio Calero. “The one essential product I recommend for every client is Moroccanoil Treatment. It’s the perfect all-purpose product for clients to take on vacation because a few drops help protect hair before going out in the sun or swimming in salt water or chlorinated pools.”
SUMMER STYLE Summer hair demands plenty of style variation in the warmer months, a sexy, beach head look being a favourite this year, as well as loose plaits and scruffy silhouettes. And the perfect style partner for this is a salt spray. Fudge Ambassador, Charlie Le Mindu,
says that ‘just-off-the-beach’ look is the way to go. “Apply Spritz Fudge Salt Spray onto damp hair, scrunch it through and leave to air dry. All hair has a bit of movement and the salt helps to enhance it. “Explain to clients that to get more
pronounced waves, they should spritz Sea Salt on damp hair, then plait and leave to dry overnight. Remove and rake through with the fingers for fab, matt-effect waves,” he says. “Or to add
volume to fine hair, spray a small amount of Sea Salt onto the roots of wet hair, comb through and blowdry with a radial brush for amazing volume! “Or try using it like I do in the fashion
way,” says Charlie. “Straighten hair using irons so it’s poker straight at the roots, then spray Sea Salt along the mid-lengths only and scrunch air dry so the ends go wavy but the roots stay super sleek; this gives a great high fashion finish,” says Charlie. As well as using Alice bands and over
-sized sunglasses as a chic way to keep hair off the face, dishevelled plaits are a key look this season. Jonny Engstrom from Guy Kremer,
Winchester agrees: “I styled dry textured fishtail plaits into the nape of the neck for Caroline Charles’ fashion show,” says Jonny. “For tousled texture, apply L’Oréal Professionnel’s beach fizz play ball onto damp hair, then scrunch and plait but not too neatly – let it look loosened and a bit unkempt.” Lisa Whiteman agrees messy,
unstructured hair is bang-on-trend right now. “I recommend a beach babe plait to clients looking for a top summer ‘do,’ as it’s also great for keeping their mane manageable. Simply spritz salt spray all through the hair for a beachy texture, then take sections and braid into a French plait before tucking the ends under and securing; it’s a fast-track look for summer sizzle!” says Lisa. Expression of style and ‘more is more’
is the way Toni&Guy Global Creative Director, Sacha Mascolo-Tarbuck sees the season ahead. “Hair is grown-out from the autumn winter season, cuts are loose, lived-in and all about versatility, but bear in mind high-fashion undertones are a must,” says Sacha. “Volume and length go hand in hand.
Creating texture and embracing a multitude of eras dependent on personal taste – from 1970s glam rock to 1990s grunge. Layers are long and have a grown-out feel, but are blow-dried to the max, resurrecting the ultimate volume in hair.”
SUMMER COLOUR Breezing into summer with a refreshing and enlivening colour injection is vital for hair to hold its fashionable own in the sunshine. “It’s time to lift the mood with purifying
and delicate tones,” says Sacha. “Soft flushes of caramelised toffee
and hazelnut shades will be delicately dispensed through brunette hair for an
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