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Has the software solution got longevity?
Many e-publishing solutions, particularly from new
providers, don’t have the breadth of experience needed to
work under all e-publishing conditions.
Similarly, many software houses (some of international stature) simply
tag-on an e-publishing module which whilst functional has not been
stringently tested in the market place.
How does this affect you? Let’s say you have an online magazine that goes
out to one million customers. What happens if a significant percentage
of these customers log on to the publication at the same time? Does the
software slow down or even crash? Unless the e-publishing supplier has
significant server capability worldwide (as well as considerable back up
servers) then problems will occur sooner if not later.
It is vitally important that you find an e-publishing solution that has been
tried and tested in a range of market conditions, both home and abroad.
As a footnote, don’t forget that in a global recession some companies will
go out of business. Therefore do make sure the e-publishing provider is
not hamstrung with debt or is a fledgling venture capitalist outfit with a
low price/high volume strategy.
Key tip #3: Make sure that your e-publishing supplier has had its
solution tested across a variety of different market situations.
Key tip #4: Research whether your e-publishing supplier has strong
financial underpinnings and has stood the test of time.
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