With 32% of survey respondents viewing digital editions on Amazon’s Kindle
eReader alone, the proliferation of digital editions is set to grow considerably
with the launch of Apple’s iSlate which many industry insiders expect to do
for publishing what the iPod did for music & the iPhone for telecoms.
The headroom for market expansion in digital
editions is huge – despite 20% of US consumers
not buying paper books in 2009, the other 80%
‘rarely’ purchased digital editions – but with the
launch of numerous eReaders in 2010 the growth
in digital editions is set to skyrocket and fully
cement itself into mainstream culture.
However, with numerous software specialists
offering digital edition technology, one of the
major problems confronting publishers is how
best to choose the supplier most suited for their
requirements? This whitepaper aims to dispel a
few myths and provide a guide as to how best to
choose an e-publishing supplier and partner.
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