REACHING YOUR TARGET


The Importance of “Deliverability” in Your Project Communication


by Mark Griswold E 32


ffective and successful project management relies on timely and effective communication. Anyone managing a project must be able not only to respond quickly to inquiries and requests for


information from project participants but also to be smart communicators in their own right.


We all get hit minute-to-minute with more messaging than any human can possibly process. Whether on our smart- phones, computers or tablets, our inboxes are brimming to the brink with information and requests—some useful and some not so much. Think about it, though. If your inbox is bursting, then so is that of your customer or potential sub. The question for the construction professional is how


to knock down those virtual walls to improve your bid re- sponse and find the subs you need to get your project done. We can all understand the value of connectivity and com- munication, but a message is only valuable if it reaches its designated target and gets you the desired result.


While email technology has made it easy to send more messages to more people with a single click, these same delivery channels have become clogged with spam and junk messages that have made it more difficult for you to get the attention of and response from your recipi- ents. Whether seeking bids or that critical face-to-face meeting, it’s never been more important to make sure your message is getting through.


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