DOING WELL BY DOING GOOD


Since EarthView was implemented seven years ago, and across its U.S. portfolio, it is estimated that the program has:


• Saved more than 57 million gallons of water (350,000 gallons of water in California alone)


• Reduced carbon emissions by 16 percent • Reduced waste by 45 percent (or 150,000 cubic yards)


Hersha Hospitality also demonstrates its care for communi- ties by supporting more than 115 charitable organizations. One great example is the company’s partnership with Clean the World, a nonprofit that collects and recycles soap and hygiene products discarded by the hospitality industry. The soap is sanitized and distributed internationally to impover- ished people, preventing hygiene-related deaths estimated in the millions each year, reducing the morbidity rate for hygiene-related illnesses, and encouraging healthy child- hood development.


Hersha Hospitality has also initiated an EarthView-brand- ed water program that helps to support clean water proj- ects globally.


And in 2015, Hersha Hospitality launched an autism aware- ness campaign in collaboration with Autism Speaks. “Through this campaign–supported by our hotels, corporate offices,


“Through this campaign— supported by our hotels, corporate offices, and thousands of guests nationwide—we were able to donate over $100,000 to support autism research and awareness efforts.”


-Bennett Thomas, Senior Vice President of Finance and Sustainability, Hersha Hospitality Trust


Dave Campbell, Director of Engineering at the Courtyard by Marriott San Diego, has taken extraordinary steps to reduce waste, water usage and energy consumption in the hospitality industry.


and thousands of guests nationwide–we were able to donate over $100,000 to support autism research and awareness efforts,” says Thomas.


In 2015, for the third time in four years, Hersha Hospitality was awarded the National Association of Real Estate Investment Trust’s Lodging & Resorts “Leader in the Light Award”, in recognition of superior portfolio-wide energy use practices and sustainability initiatives. Also in 2015, eight of Hersha Hospitality’s hotels received the EPA’s ENERGY STAR Certification, meaning they used 35 percent less energy and generated 35 percent fewer greenhouse gas emissions than similar businesses in the nation.


So what can Hersha Hospitality teach us about sustainability? “We’re showing that doing well by doing good is possible, especially when you are blessed to be a part of such a terrific team,” says Thomas.


Author Bio: Allyson Markey is a contributing author and CEO of Forum Public Relations located in San Diego, Calif.


POWERED BY THE BLUE BOOK NETWORK - SAN DIEGO & IMPERIAL COUNTY / FALL 2016


11


COURTESY OF MONUMENT ARCHITECTURAL PHOTOGRAPHY


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