search.noResults

search.searching

note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
USING LOCAL MARKETING ON THE WEB


Build and maintain awareness of your brand with online marketing strategies. It is all about reaching, understanding, and interacting with your audience as much as you can.


Here are a few online media channels normally used to target local audiences:


• Website: Having a very informative and constantly updated website will be a great help to your target au-


dience. The majority of people go online and browse a website before or instead of calling. Having a stale, out- dated site reflects poorly on your company.


• Social Media: People hang out on social media net- works, rather than on websites. This is where they share


cool, notable, and interesting things about the companies they love. Give them something cool to share, like a photo of a new product or project or something funny from the jobsite.


• Local Search/Directories: Is your website listed by your location and the local market you serve? Are the keywords


and descriptions you used for the search engines used by those people who are searching for a business like yours in a specific area, for example ‘Electrician in Boston’ and ‘Plumber in Miami’?


• It has been proven that ranking at the top of the search-engines for local terms is easy. Few of your


local competitors know about this, which gives you a unique advantage.


• Create content that asks and answers the questions or problems that your ideal clients have.


• Mobile: Optimize your site for mobile devices. EASE OF IMPLEMENTATION


When it comes to marketing, complexity is your enemy. One of the keys to success is to make it as easy as pos- sible for yourself. You will be amazed how much time, money, and effort can be saved by doing the right things the right way, and employing the help of the right experts.


To learn more, you can download a copy of my marketing book, compliments of The Blue Book Network®.


ABOUT THE AUTHOR:


Jason Myers is a speaker and global thought on


leader growing companies


using effective and efficient marketing.


• Local Lead Generation and Nurturing: Building your data- base of prospects and nurturing them with regular contact


is one of the greatest things you will ever do for your busi- ness. This can be your unique insurance against economic slow times.


CURE FOR THE COMMON MOBILE FLU


If you do not have a mobile optimized website, ask your Blue Book Network® consultant about a ProView®. It has mobile and search-engine optimization built in. In fact, many companies have used it to replace their own tired websites. If your business has a mobile-optimized layout and is search-engine friendly, your viewers can easily find and navigate it, giving you an advantage over your compe- tition. Learn more at www.OptimizeWithProView.com


Download your copy today at: www.SearchYourCompany.com


Bonus: As a special thank you for downloading, I will also send you a complimentary trial of The Blue Book Network® School of Marketing – where you can discover how to make your business “magnetic” to future customers.


POWERED BY THE BLUE BOOK NETWORK - SACRAMENTO & CENTRAL VALLEY / FALL 2016


45


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144  |  Page 145  |  Page 146  |  Page 147  |  Page 148  |  Page 149  |  Page 150  |  Page 151  |  Page 152  |  Page 153  |  Page 154  |  Page 155  |  Page 156  |  Page 157  |  Page 158