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FOUR KEY PILLARS TO GROW FOOTPRINT


1


Segmentation WHO


you are going to target


2


Media HOW


you are going to target


There are four key elements that you need to be aware of when immersing your business into the marketing world:


1. Segmentation: Define who you’re targeting. Who is the best, most ideal client?


2. Media: How will you deliver your message? What type of media are you using to communicate with your au- dience? Think: website, print advertising, directories, mobile applications, social media, local search, direct mail, emails, etc.


3


Messaging WHAT


you are going to communicate


4


Measurement WHERE


to change things or to step on the gas


3. Messaging: What message are you communicating? Direct your messages to your ideal prospect in your area, rather than to the mass market. Establish what you should say to your audiences and how you’ll say it in order to turn your audience into customers. You must answer your ideal client’s most burning questions or problems.


4. Measurement: Measuring your results is essential for evaluating your marketing efforts. What should you do more, less, or not at all? Without effective measurement, you’ll never know.


44


THE WHO’S WHO IN BUILDING & CONSTRUCTION


DISCOVER MORE @ WWW.THEWHOSWHO.BUILD


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